MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.
The moment will be held prior to Saturday's men's cross-country race.
MONTEREY, Calif. (BRAIN) — Kids' bike companies are flooding the Sea Otter expo this year, and most of them are clustered around the skills area for young riders. These are not full-line bike brands that offer kids' bikes as an afterthought.
MONTEREY, Calif. (BRAIN) — One dominant "brutal truth" that emerged at this year's Bicycle Leadership Conference, which wrapped up Thursday in Monterey, was this: the industry is struggling to keep up with, adapt to and embrace changing consumer behaviors.
SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta is making bikes again, with two projects in the works: One small and one semi-big.
MONTEREY, Calif. (BRAIN) — Niner Bikes' Colorado headquarters is just 12 miles from Push Industries, a company that does suspension service and produces its own shocks and other parts.
SANTA CRUZ, Calif. (BRAIN) — Zero Motorcycles will be included in the support fleet for the Big Bear Lake Time Trial stage of this year's Amgen Tour of California.
MONTEREY, Calif. (BRAIN) — It’s called DRAFT, and PeopleForBikes had the idea for it about two years ago. The first one was held in Denver and drew 95 people. DRAFT brings together people to talk bikes and build community while enjoying craft beer.
MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.
MONTEREY, Calif. (BRAIN) — X-Fusion is closing its U.S. headquarters in California and moving customer support to an outside facility in Reno, Nevada — a move necessitated by the costly construction of a new dedicated factory for the suspension brand in Taichung, Taiwan.
MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss.
BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.
MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.