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It’s one of the most important aspects of brand quality, especially for younger audiences. So why isn’t there more of it in the bike industry?
TL;DR: They would add a ton of costs (Also: Get a good customs broker).
(BRAIN) — There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. It could be come more important than ever.
(VELO) — The Belgian Competition Authority has handed SRAM a win in its dispute with the UCI over a new road-racing rule that would have made some SRAM drivetrains illegal in competition.
BOULDER, Colo. (BRAIN) — Trade group PeopleForBikes is calling on its members to respond — quickly — to public requests from the domestic manufacturer Guardian Bikes and an aluminum trade group for steeper tariffs on imported bikes and e-bikes.
COSTA MESA, Calif. (BRAIN) — Electric Bicycle Co., which assembled and painted custom e-bikes at its California facility, filed for Chapter 7 bankruptcy liquidation last week, listing total liabilities of $6.1 million, including secured claims of $960,000, and assets of $953,000.
EL PASO, Texas (BRAIN) — Osprey and Hydro Flask parent company Helen of Troy second-quarter net sales declined 8.9% year-over-year, prompting its new CEO to say a return to growth won't be swift.
TAIPEI, Taiwan (BRAIN) — The Taiwan Bicycle Association announced an initiative to have industry suppliers observe human rights following the U.S.
RANCHO DOMINGUEZ, Calif. (BRAIN) — The KHS U.S. distribution business will close in early 2026 as its founders, Wen and Susah Hsieh, retire after a half-century running the business.
SEATTLE (BRAIN) — A week after announcing a strategic plan to employees that would involve difficult decisions to grow sales, REI Co-op said it will close three stores next year, including the New York City SoHo location.
BETHESDA, Md. (BRAIN) — President Trump nominated William "Billy" Hewes III to the Consumer Product Safety Commission, replacing Douglas Dziak who recently resigned.
"You can be a jerk on any type of bike” — local retailer.
MOAB, Utah (BRAIN) — Last week's announcement by the Bureau of Land Management that it will open 200 miles of mountain bike trails in the Moab area to Class 1 e-bikes has industry folks buzzing with both trepidation and eager anticipation.
MADISON, Wis. (BRAIN) — Pacific Cycle had another round of layoffs last month, with former employees relaying the news on their LinkedIn accounts and one telling BRAIN that tariffs and marketplace changes were the reason.
TAIPEI, Taiwan (BRAIN) — Merida Industries, the second largest bike maker in Taiwan after Giant Group, has adopted a zero-fee policy for its migrant workers following the U.S. Customs and Border Protection move to block imports from Giant over forced-labor allegations.
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(BRAIN) — Prologo is launching three new lightweight, high-performance saddles designed for gravel riding, in its AGX product line.
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