FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" (www.irideforthekids.com). A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer.
OGDEN, UT (BRAIN)—As the people of Joplin, Missouri, struggle to rebuild their lives and community following the devastating tornado in May, killing an estimated 139 individuals and resulting in millions of dollars of property damage, elete electrolytes has shipped a product donation of its elete Electrolyte Add-In
SOUTH SAN FRANCISCO, CA (BRAIN)—On March 26, Soma Fabrications and its parent company The Merry Sales Co., pledged to donate 10 percent of its net sales of all Japanese made products to aid in Japan's disaster recovery.
WASHINGTON, D.C.—The League of American Bicyclists estimates that about one million people in cities across the country will commute to work on two wheels today, May 20, designated as National Bike to Work Day.
BOULDER, CO (BRAIN)—Product Architects, Inc., maker of the Polar Bottle has begun a new wellness and fitness program for its employees. The initiative includes professional health consultations as well as a fitness component that challenges employees to take part in charity fitness events.
MISSOULA, MT (BRAIN)—The American Association of Highway and Transportation Officials’s Special Committee on U.S. Route Numbering has approved six new U.S. Bicycle Routes in the first move of its kind in nearly 30 years.
EMERYVILLE, CA (BRAIN)—Clif Bar kicked off its annual 2 Mile Challenge this week, marking the fifth year for the nationwide campaign encouraging people to reduce carbon dioxide emissions by cycling for trips two miles or less.
BOULDER, CO (BRAIN)—Bikes Belong is working with market research firm Leisure Trends Group to conduct a survey to get a better sense of Americans’ bicycling habits. The survey is being emailed out in waves to contacts acquired through Bikes Belong’s People for Bikes pledge campaign, a pool of 222,000.
KENT, WA (BRAIN)—Raleigh America this week launched mycyclingevent.com to connect America’s 60 million cyclists with popular charity rides in the U.S. like the MS 150 and Tour de Cure rides.
FOOTHILL RANCH, CA (BRAIN)—Five-year old Tyler Blick (son of Steve Blick at Oakley) has recently been diagnosed with Leukemia and is beginning three-plus years of Chemotherapy treatment.
MONTEREY, CA (BRAIN)—Lezyne met up with Tom Ritchey at the Sea Otter Classic to make a donation of Lezyne cycling accessories to Project Rwanda.
NEWBURY PARK, CA (BRAIN)—Giant Bicycle has donated 1,000 units of a special "Emergency Edition" hardtail mountain-bike specifically designed to assist emergency crews involved with the recent Japan earthquake disaster.
BOULDER, CO (BRAIN)—The Bikes Belong Foundation has announced a $100,000 grant from REI (Recreational Equipment, Inc.) to expand their Bicycling Design Best Practices Program.
IRVINE, CA (BRAIN)—As Northeast Japan recovers from the devastating earthquake and tsunami that struck last month, the industry is doing its part to help in any way it can.
Shimano Inc. has donated 100 million Yen (1.2 million USD) to the Japanese Red Cross Society and winter clothes worth 30 million Yen.
SOUTH SAN FRANCISCO, CA (BRAIN)—From March 26 to April 26, the Merry Sales Company will donate an extra 10 percent of its net sales on Japanese manufactured products back to its Japanese partners to distribute to Japanese charities.
BOULDER, CO (BRAIN)—IMBA's board of directors has approved two new members: Colorado's Chris Conroy and Illinois' David Zimberoff.
CHICAGO, IL (BRAIN)—World Bicycle Relief, a Chicago-based not for profit that provides quality bicycles to people living in sub-Saharan Africa, has welcomed Todd Ricketts, Chicago Cubs owner; Mark Ishaug, president of AIDS United; and business owner Elaine Burke to its Board of Directors.
WASHINGTON D.C. (BRAIN)—The Alliance for Biking & Walking has announced its 2011 Advocacy Award winners. Since 2009, the Alliance has solicited public nominations and recognized the individuals, organizations and business leaders who are propelling our People Powered Movement.
WASHINGTON, D.C. (BRAIN)—Incessant rain and wind didn’t put a damper on the enthusiasm of hundreds of delegates as they marched to meetings with their senators and representatives on Capitol Hill yesterday during the National Bike Summit.
WASHINGTON, D.C. (BRAIN)—City and state officials now have a new tool to help guide them in developing new bikeways. Called the Urban Bikeway Design Guide, the manual was unveiled at the National Bike Summit yesterday morning.