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Unlocking Opportunities: 2024 Sea Otter Classic Set To Elevate Outdoor Brands

Published March 25, 2024

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2024 Sea Otter Classic Summit to be biggest and most immersive to date; Limited tickets remain

Unique experiences, expert talks and all-new 'Industry Hub' space at Expo will uniquely support connections and business

Monterey, CA (Friday, March 22): Renowned as North America's premier cycling festival, Life Time Sea Otter Classic presented by Continental and Sea Otter Classic Summit will deliver unmatched opportunities for industry professionals to converge, exchange ideas, and catalyze growth in 2024.

Set for April 16 - 21 and, with more brands registered than ever before, Sea Otter Classic Summit (April 16 - 17), Industry Day (April 18) and Expo (April 18 - 21) will assemble a diverse array of industry stakeholders and leaders to advance existing relationships and forge new partnerships.

The most influential professionals of the outdoor industry, all in one place

Held on the evening of Tuesday, April 16 and all day Wednesday, April 17, Life Time's Sea Otter Classic Summit has been created to encourage high-level industry connections. 40% of Summit attendees are C-Suite or Director level, coming together one day ahead of Sea Otter Classic's Industry Day to hear from notable speakers and learn and network in an intimate, exclusive space.

Premium Networking Experiences in One of California's Most Iconic Settings

Unique connection-building activities include coastal bike rides around Monterey's scenic 17 Mile Drive with unparalleled views of the Pacific Ocean, kayaking with wild sea otters, hosted happy hours, and a not-to-be-missed dinner at the world-famous Monterey Bay Aquarium. With a hosted bar, gourmet dining, live music, and stunning bay views, it's an exceptional opportunity to meet the industry's who's who. Guests also will receive exclusive after-hours access to the renowned aquarium.

Learn more about the 2024 Summit networking opportunities and register here.

Insights from the Industry's Leading Experts

This year's Sea Otter Summit boasts a lineup of cycling and outdoor thought leaders who will share their expertise on emerging trends, market dynamics, and best practices. From themed panel discussions to expert keynote presentations, attendees will gain invaluable insights that can inform strategic decision-making and drive business growth into 2024 and beyond.

The speaker line-up and presentation themes will be announced shortly. Reserve your place here.

Enhanced Space to Collaborate

Following the Summit, Sea Otter Classic kicks off on Thursday, April 18 for Industry Day. In 2023, more than 1,000 brands engaged, making Industry Day an invaluable opportunity for businesses seeking to gain a competitive edge in the dynamic cycling and outdoor markets.

Brand new for 2024, the Summit's Industry Hub will offer an exclusive space inside the Expo and provide Industry attendees with a comfortable, convenient and private location in the heart of the Expo to host meetings and connect.

Register for industry credentials and complimentary Industry Day access to the Industry Hub here.

Kimo Seymour, President of Media and Events at Life Time, said: "We're committed to making the experiences for executives at 2024's Sea Otter Classic Summit and all members of the cycling and outdoor business at Industry Day more productive and collaborative than ever before. The comprehensive program of speakers, panelists and networking opportunities at the Summit, combined with all-new business-focussed facilities at the Expo's Industry Day, will provide unique opportunities for industry leaders to come together to collaborate, share insights, and shape the future of outdoor sports."

For more information about Sea Otter Classic and to register for the event, visit www.seaotterclassic.com

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