BRAIN Staff

All articles by BRAIN Staff

July 26, 2018

GOLDEN, Colo. (BRAIN) — Yeti Cycles has hired Kristi Jackson as the director of marketing. Jackson will lead all marketing initiatives at Yeti.

Posted in Industry News
July 25, 2018

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers' new E-MTB-specific Lithium wheelset features twin-pair spoke technology with stronger 2.0 straight-gauge spokes, a "robust" steel freehub, and wide reinforced rim profile.

Posted in New Products
July 25, 2018

LAGUNA HILLS, Calif. (BRAIN) — Brendan Gecik, formerly North American sales manager at Highway Two, has launched his own venture called DemoWorx, a multibrand bicycle and equipment demo management company based in California.

Posted in Industry News
July 24, 2018

RANCHO DOMINGUEZ, Calif. (BRAIN) — Ultracycle's Presta Adapter 2.0 is a lightweight aluminum valve adapter with a built-in tool to remove valve cores. It is available exclusively from KHS Bicycles.

Posted in New Products
July 24, 2018

PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group will offer two free product category sales report to retailers attending Interbike.

Posted in Industry News
July 24, 2018

QUÉBEC (BRAIN) — Louis Garneau crashed during a group ride on Saturday and wound up in the hospital with a concussion and punctured lung. The 59-year-old is a former Canadian national team member on the road and track. 

Garneau was released from Hôpital de l'Enfant-Jésus on Sunday morning.

Posted in Industry News
July 23, 2018

PARK CITY, Utah (BRAIN) — At the Eurobike show, POC released its 2019 cycling and mountain bike collections which includes the Omne Air SPIN road helmet, designed for road and urban use.

Posted in New Products
July 23, 2018

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Tuesday evening's DRAFT Meetup event here is being produced by PeopleForBikes and Felt Bicycles. 

The event will include three sets of speakers:

Posted in Industry News
July 23, 2018

LEVIS, Québec and LEXINGTON, S.C. (BRAIN) — As the last step in the merging of operations of the two companies, Hawley-Lambert has rebranded and is now known as HLC, an acronym for Hawley-Lambert Cycling.

The distributor has launched a new website at HLC.bike as well as a new logo.

Posted in Industry News
July 23, 2018

GRAND JUNCTION, Colo. (BRAIN) — The Colorado Plateau Mountain Bike Trail Association is looking to raise $30,000 by July 29 to help fund construction of the Palisade Plunge, a planned 32-mile backcountry singletrack connecting the top of Grand Mesa outside of Grand Junction, Colorado, to the town of Palisade some 6,000 feet below.

Posted in Industry News

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