BRAIN Staff
All articles by BRAIN Staff
March 29, 2016
LAKE FOREST, Calif. (BRAIN) — Spanish helmet brand Catlike is bringing its shoe line to the U.S. After launching a full line in Europe last year, the company is bringing select models to the U.S. for 2016.
Posted in Product/Tech
March 29, 2016
BREMBATE, Italy (BRAIN) — 3T Cycling has hired SpinCycle Consulting, a firm launched by Kendall Young, to head up OEM sales efforts in the U.S.
Young is the former long-time North America sales director for Ritchey Design, and former national sales manager for Catalyst Communciation.
Posted in Industry News
March 29, 2016
MILL VALLEY, Calif. (BRAIN) — DMAC — a new wool lifestyle clothing brand founded by Dave McLaughlin, a well-known member of the bike racing community — has reached its intial $12,000 startup goal on Kickstarter with about two weeks remaining in the campaign.
Posted in Industry News
March 29, 2016
BOULDER, Colo. (BRAIN) — Organizers say they've registered more than 200 attendees for next month's Bicycle Leadership Conference, which will be held April 12-14 in Monterey, California.
Posted in Industry News
March 28, 2016
ATLANTA (BRAIN) — Wahoo has issued a firmware update to its ELEMNT GPS bike computer, adding several new functions that work with some Shimano Di2 groups and SRAM's eTap drivetrain. The new firmware also adds support for muscle oxygen sensors.
Posted in Product/Tech
March 28, 2016
The eBay seller plans a national trade-in program for bike shops.
BOULDER, Colo. (BRAIN) — The Pro's Closet's founders have sold a minority stake in the company to the investment firm Range Light LLC for $2.5 million and are preparing to launch its used bike trade-in program nationally.
Posted in Retail News
March 28, 2016
LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering shops free laminated wall charts of its derailleur hangers and bottom bracket offerings. The charts are free with any shop order that includes a wall chart between now and April 30.
Posted in New Products
March 28, 2016
SEATTLE (BRAIN) — Nuun is working with The Conservation Alliance to offer a co-branded Nuun Active Hydration 4-pack, with a portion of sales benefitting the Alliance while bringing exposure to the group.
Posted in New Products
March 28, 2016
RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.
Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant.
Posted in Industry News
March 25, 2016
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.
Posted in Industry News
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