BRAIN Staff

All articles by BRAIN Staff

May 27, 2014
The bikes feature custom machined head badges.

MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.

Posted in Industry News
May 27, 2014
The new four-arm Record crankset.

CARLSBAD, Calif. (BRAIN) — Campagnolo is introducing new mechanical versions of its Super Record, Record and Chorus groupsets, the Italian company announced this weekend.

Posted in New Products
May 27, 2014

BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.

Posted in Industry News
May 27, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.

Posted in Industry News
May 23, 2014

PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on  XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.

Posted in Industry News
May 23, 2014
Mike Simmons with donated bikes bound for Africa.

NOVATO, Calif. (BRAIN) — The Mike's Bikes Foundation, a non-profit founded by retailer Ken Martin, has teamed up with San Diego specialty retail chain Bicycle Warehouse to send more than 400 donated bikes to Africa.

Posted in Retail News
May 23, 2014

ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.

Posted in Industry News
May 23, 2014
Unrestricted entrance should draw in larger audience.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.

Posted in Industry News
May 22, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program.

Posted in Retail News
May 22, 2014

BERKELEY, Calif. (BRAIN) —GU Energy Labs this week announced the release of two new products: Chocolate Peanut Butter Energy Gel and Black Cherry Chomps.

Posted in New Products

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