CHICAGO, IL (BRAIN) — Many in the industry are mourning the death of Bill Keith, a product manager at SRAM who died suddenly last Thursday at his home near Chicago. Keith was 56 and died of natural causes after riding his bike home from work.
Keith was well-known across the industry and among retailers, especially in Florida, where he represented Cannondale for many years. He was an avid and successful triathlete and bike racer; his wife Pam continues to work for Cannondale.
"Bill was a person who absolutely squeezed the most out of every single day, he was truly an incredible person. We will miss Bill and our condolences go out to his family and to all those who knew and cared about him," SRAM said in a company statement this week.
Keith had been a drivetrain product manager for SRAM since 2008. Prior to joining the Chicago company, he worked at Cannondale for 16 years, first as a sales rep and later as a product manager. He got his start in the industry as a buyer at Orange Cycles in Orlando, Florida.
Interbike Expo director Pat Hus worked with Keith at Cannondale.
"The biggest thing about Bill was he brought passion and commitment to whatever he was doing," Hus said.
Keith's family asks that in lieu of flowers, donations be made in Keith's name to World Bicycle Relief.