BOULDER, CO (BRAIN) — Are cyclists interested in sustainability? An industry group is looking to measure consumers' attitudes and behaviors before the Bicycle Leadership Conference holds a session on sustainability in April in Monterey, California.
The research is the brainchild of Elizabeth Train, client strategy director at Walden Hyde, a Boulder company.
People for Bikes and Bicycling magazine are promoting the survey.
“We’re learning from the outdoor industry that progress on sustainability needs to be driven by a commitment from inside the industry,” said Ray Keener, the executive director of the Bicycle Product Suppliers Association and moderator of the BLC Sustainability panel. “We also want to get a baseline on consumers, because they will be a growing factor in the discussion as we move forward.”
Bike industry members can take the sustainability survey, too.
More information: The survey.