NEW YORK, NY (BRAIN) — Divine Cycling Group, the new investment group that recently purchased Mad Fiber, has hired industry veterans Jasen Thorpe and Brett Lindstrom.
DCG aims to acquire other companies in the bicycle industry.
Thorpe joined DCG’s management team during the acquisition of Mad Fiber, where he will continue to oversee all marketing and public relations activities through his agency, Thorpe Media. In addition to his Mad Fiber responsibilities, Thorpe will assist DCG in identifying and evaluating future acquisitions.
Lindstrom joined DCG earlier this month. His main responsibility will be to manage Mad Fiber sales efforts, developing a network of international distributors and domestic outside representation. Lindstrom will also consult with DCG on new acquisitions.
“In Jasen and Brett, the DCG team adds over 50 years of successful industry experience across a broad range of product types and activities,” said Dan Devine, co-founder of DCG. “In the immediate term, their collective capabilities will drive the growth of Mad Fiber, and in the medium term, both will be key players in executing DCG’s broader acquisition and consolidation strategy.”