FAIRFAX, CA (BRAIN) — Osmo Nutrition announced its sponsorship of the Cannondale Pro Cycling team two stages into this year's Amgen Tour of California, which ended Sunday.
The California nutritional company began supplying the team after stage 2, following two sweltering days in California. In a nice coincidence, the team's Peter Sagan won stage 3 after using Osmo products. Sagan also won Sunday's stage.
“Helping the world’s fastest rider perform to his potential is hugely rewarding,” said Osmo co-founder and CEO Ben Capron. “Hydration and recovery are essential for any athlete seeking top performance - Sagan and the rest of the team are seeing that now.”
“After the brutal heat of this race’s early stages, we knew we really needed help,” said Cannondale Pro Cycling team manager Roberto Amadio. “We had done our research and knew Osmo was the leader in hydration and recovery. We knew we needed immediate help, so we made the unprecedented decision to begin using Osmo in a major stage race. After using PreLoad and Active, the results were immediate and we are excited to rely on Osmo for hydration and recovery in all our North American competition and training.”
Cannondale Pro Cycling riders will use Osmo PreLoad Hydration prior to hot and intense efforts, Active Hydration during training and racing, and Acute Recovery following their North American races.