Racing & Sponsorship

Posted April 25, 2017
Victor Sheldon at last year's Kamikaze e-MTB race.

IRVINE, Calif. (BRAIN) — Bosch and Troy Lee Designs are producing a two-race series of electric mountain bike races at two California ski resorts this summer.

Posted in North America Tagged Electric bike / Racing & Sponsorship
Posted April 22, 2017

MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.

The moment will be held prior to Saturday's men's cross-country race.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted April 7, 2017
New route will include a 24 percent grade hill and a gravel speed trap.
Bosch’s Brian Sarmiento competes in the 2016 Industry Challenge.

IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
Posted April 6, 2017

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is now the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA.

Posted in North America Tagged Racing & Sponsorship
Posted March 24, 2017

DENVER (BRAIN) — For the second year, the Sea Otter Classic will feature an electric mountain bike race, the Haibike eMTB Race epowered by Bosch.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted March 22, 2017

PARK CITY, Utah (BRAIN) —  POC is continuing its sponsorship of the Ibis Cycles Enduro Race Team for the 2017 season. The relationship began last year.

Posted in International Tagged Racing & Sponsorship
Posted March 16, 2017

ST. PAUL, Minn. (BRAIN) — Park Tool's 2017 team sponsorships include three World Tour teams, four Continental Pro teams, six women's pro road teams and a variety of other mountain bike, multisport, and cyclocross teams and athletes.

Posted in International Tagged Racing & Sponsorship
Posted March 6, 2017

DENVER (BRAIN) — The NBC Sports Group will televise the inaugural Colorado Classic pro road race on NBCSB and NBC Sports Gold. The four-day race is Aug. 10-13.

Posted in North America Tagged Racing & Sponsorship
Posted March 6, 2017

BOSTON (BRAIN) — Vittoria Industries North America has added Mike King to its growing roster of athletes and ambassadors.

Posted in North America Tagged Racing & Sponsorship
Posted February 27, 2017
UPDATED: WFSGI says its unlikely recent incident was caused by a disc rotor.

ESTAVAYER-le-LAC, Switzerland (BRAIN) — The Professional Cyclists Association is threatening to take legal action against the UCI for resuming a disc brake trial in the pro peloton.

Posted in International Tagged Racing & Sponsorship
Posted February 16, 2017

ANAHEIM, Calif. (BRAIN) — Box Components Box Components and the UCI have reached an agreement by which Box has been named an Official Supplier of the UCI BMX World Championships and UCI BMX Supercross World Cup for the 2016, 2017 and 2018 seasons.

Posted in International Tagged Racing & Sponsorship
Posted February 6, 2017

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has added four new board members, done some organizational restructuring and added new staff to meet the needs of continued growth in high school mountain bike racing.

Posted in North America Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted February 6, 2017

HONOLULU (BRAIN) — TEAM Unlimited LLC, the owner and producer of the XTERRA World Tour, has appointed Suunto as the official GPS sports watch of XTERRA in the United States and a marquee patron of the XTERRA Pan America Tour.

Posted in International Tagged Racing & Sponsorship
Posted January 30, 2017

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.

Posted in North America Tagged Racing & Sponsorship
Posted January 30, 2017

NEW YORK (BRAIN) — CBS's 60 Minutes on Sunday aired a report on allegations that top racers have been using secret motors in competition.

Posted in North America Tagged Racing & Sponsorship
Posted January 25, 2017
Organizers announced the event's name and logo on Wednesday.

DENVER (BRAIN) — A Colorado company is looking to replace the short-lived USA Pro Challenge stage race with a new race in the state this year. The Colorado Classic will be held August 10-13 and hold a UCI 2HC ranking, the same as the Pro Challenge, which has not been held since 2015.

Posted in North America Tagged Racing & Sponsorship
Posted January 6, 2017
Collegiate champion Hannah Finchamp.

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland, which announced in April last year that it was sponsoring Team USA and providing it with clothing through the 2020 Tokyo Olympic Games, has now expanded its relationship with USAC.

Posted in North America Tagged Racing & Sponsorship
Posted January 3, 2017
Peloton's editor at large was given the AIJC's Outstanding Achievement in the field of Cycling Journalism Award.

BOULDER, Colo. (BRAIN) — Veteran cycling journalist John Wilcockson, the editor at large of Peloton Magazine, was recently recognized by the International Association of Cycling Journalists with the Outstanding Achievement in the Field of Cycling Journalism Award.

Posted in International Tagged People / Media/Publishing / Racing & Sponsorship / Awards
Posted December 27, 2016

SAN DIEGO, Calif. (BRAIN) — World Champion road racer Peter Sagan will wear 100% eyewear for the 2017 season.

Posted in North America Tagged Racing & Sponsorship
Posted December 20, 2016

VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.

Posted in International Tagged Racing & Sponsorship

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