Racing & Sponsorship

Posted February 16, 2017

ANAHEIM, Calif. (BRAIN) — Box Components Box Components and the UCI have reached an agreement by which Box has been named an Official Supplier of the UCI BMX World Championships and UCI BMX Supercross World Cup for the 2016, 2017 and 2018 seasons.

Posted in International Tagged Racing & Sponsorship
Posted February 6, 2017

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has added four new board members, done some organizational restructuring and added new staff to meet the needs of continued growth in high school mountain bike racing.

Posted in North America Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted February 6, 2017

HONOLULU (BRAIN) — TEAM Unlimited LLC, the owner and producer of the XTERRA World Tour, has appointed Suunto as the official GPS sports watch of XTERRA in the United States and a marquee patron of the XTERRA Pan America Tour.

Posted in International Tagged Racing & Sponsorship
Posted January 30, 2017

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.

Posted in North America Tagged Racing & Sponsorship
Posted January 30, 2017

NEW YORK (BRAIN) — CBS's 60 Minutes on Sunday aired a report on allegations that top racers have been using secret motors in competition.

Posted in North America Tagged Racing & Sponsorship
Posted January 25, 2017
Organizers announced the event's name and logo on Wednesday.

DENVER (BRAIN) — A Colorado company is looking to replace the short-lived USA Pro Challenge stage race with a new race in the state this year. The Colorado Classic will be held August 10-13 and hold a UCI 2HC ranking, the same as the Pro Challenge, which has not been held since 2015.

Posted in North America Tagged Racing & Sponsorship
Posted January 6, 2017
Collegiate champion Hannah Finchamp.

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland, which announced in April last year that it was sponsoring Team USA and providing it with clothing through the 2020 Tokyo Olympic Games, has now expanded its relationship with USAC.

Posted in North America Tagged Racing & Sponsorship
Posted January 3, 2017
Peloton's editor at large was given the AIJC's Outstanding Achievement in the field of Cycling Journalism Award.

BOULDER, Colo. (BRAIN) — Veteran cycling journalist John Wilcockson, the editor at large of Peloton Magazine, was recently recognized by the International Association of Cycling Journalists with the Outstanding Achievement in the Field of Cycling Journalism Award.

Posted in International Tagged People / Media/Publishing / Racing & Sponsorship / Awards
Posted December 27, 2016

SAN DIEGO, Calif. (BRAIN) — World Champion road racer Peter Sagan will wear 100% eyewear for the 2017 season.

Posted in North America Tagged Racing & Sponsorship
Posted December 20, 2016

VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.

Posted in International Tagged Racing & Sponsorship
Posted December 19, 2016

MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.

Posted in International Tagged Racing & Sponsorship
Posted December 12, 2016

GIVISIEZ, Switzerland (BRAIN) — Scott Sports is becoming one of a handful of bike brands with its name as part of a World Tour team title.

Posted in International Tagged Racing & Sponsorship
Posted December 9, 2016

MONTECCHIO MAGGIORE, Italy (BRAIN) — Giordana Cycling Apparel has signed the ORICA-BikeExchange team to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January. Giordana will also supply their women's team.

Posted in International Tagged Racing & Sponsorship
Posted December 1, 2016
Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Posted in North America Tagged Racing & Sponsorship
Posted November 29, 2016

MONTREAL (BRAIN) — Argon 18 has opened its first international office, which comes as the Canadian bike brand begins sponsoring and supplying the Astana Pro Team, the first World Tour team that the company has supplied. The new office is Busnago, Italy. 

Posted in International Tagged Racing & Sponsorship
Posted November 28, 2016

CORTEZ, Colo. (BRAIN) — Mission Sports Group, a marketing company founded by former pro racer Michael Engleman, is now handling marketing and logistics for Tyler Hamilton Training and Tyler Hamilton himself.

Posted in North America Tagged Racing & Sponsorship
Posted November 22, 2016

NEWBURY PARK, Calif. (BRAIN) — Former mountain bike world champion and Liv Cycling ambassador Leigh Donovan is launching a new instructional video series: Intermediate Mountain Bike Skills 201, the follow-up to her Mountain Bike Skills 101 series.

Posted in North America Tagged Racing & Sponsorship
Posted November 11, 2016

BOSTON (BRAIN) — Velotooler — a new online platform that will connect freelance bike mechanics with cyclists who need service — is the first title sponsor for the CCB Velotooler Continental Team, a developmental road team that has UCI Continental registration for the 2017 season.

Posted in North America Tagged Mobile bike apps / Racing & Sponsorship
Posted October 31, 2016

WATERLOO, Wis. (BRAIN) — Trek is making live video streams available for the DVV Insurances Trophy cyclocross series, starting with the Koppenbergcross race on Tuesday.

The videos will be streamed lived on Trekbikes.com at no charge. Replays will not be available.

Posted in International Tagged Racing & Sponsorship
Posted October 26, 2016
Three-year agreement includes apparel, helmets and eyewear.

PARK CITY, Utah (BRAIN) — POC will become the apparel sponsor for the Cannondale-Drapac Pro Cycling Team next year. The brand has been the team's eyewear and helmet sponsor since 2004.

Posted in North America Tagged Racing & Sponsorship

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