Racing & Sponsorship

Posted August 15, 2017

LOS ANGELES (BRAIN) — The Arthritis Foundation's California Coast Classic Bike Tour fundraising ride will depart from San Francisco on Sept. 9 backed by presenting sponsor Amgen and a host of industry and non-endemic sponsors.

Posted in North America Tagged Racing & Sponsorship / Consumer Expos and Rides
Posted August 7, 2017

LONGMONT, Colo. (BRAIN) — CrossVegas' E-Bike Challenge will be sponsored by Focus and 15 entrants will get a chance to use a new Focus e-bike for the race, the company announced.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 4, 2017

WATERLOO, Wis. (BRAIN) — Trek Bicycle has reached an agreement to broadcast the inaugural Telenet UCI Cyclo-cross World Cup Waterloo on the brand's website, trekbikes.com.

Access to the livestream will be provided for free courtesy of Segafredo Zanetti Coffee.

Posted in North America Tagged Racing & Sponsorship
Posted August 3, 2017
Courtesy of CrossVegas.com

LONGMONT, Colo. (BRAIN) — The CrossVegas cyclocross race will make the move to Reno in 2018 along with Interbike, which announced Thursday that it would move to Reno next year. But the race will continue to be named CrossVegas.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted July 31, 2017
World Champion Wout Van Aert won the 2016 CrossVegas

LONGMONT, Colo. (BRAIN) — Registration opens for the UCI Elite, USA Cycling, Wheelers & Dealers, and a new e-bike category at the Las Vegas event.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Interbike
Posted July 19, 2017
Photo by BrakeThrough Media.

ANNECY, France (BRAIN) — On the 40th anniversary of Mavic's first time supporting the Tour de France, the company announced that it has renewed its contract with Tour owner ASO through the 2022 edition of the race. 

Mavic's trademark yellow cars and motos provide neutral support at the race.

Posted in North America Tagged Racing & Sponsorship
Posted July 17, 2017
Survey respondents eligible for prize drawing.

COLORADO SPRINGS, Colo. (BRAIN) – USA Cycling Foundation has partnered with Bicycle Retailer and Industry News to get retailer feedback on what youth and junior cycling programs exist in your area, how you're involved in them, and what impact they have on creating future cyclists.

Posted in Retail News Tagged Racing & Sponsorship
Posted July 6, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Randy Shafer has joined USA Cycling as the organization's technical director.

Posted in North America Tagged Racing & Sponsorship
Posted June 28, 2017

AIGLE, Switzerland (BRAIN) — Ahead of this weekend's Grand Départ in Düsseldorf, Germany, the International Cycling Union has announced several safety changes, some of which will take effect this year and some next year. 

Posted in International Tagged Racing & Sponsorship
Posted June 12, 2017
Kristine Urrutia and Nic Sims join the high school racing organization.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has added new development and partnership staff as the organization's growth continues.

Posted in North America Tagged People / Racing & Sponsorship
Posted June 9, 2017

AIGLE, Switzerland (BRAIN) — The International Olympic Committee has agreed to add the Madison and BMX Freestyle Park to the program of the Tokyo 2020 Olympic Games.

The decision was made at Friday's meeting of the IOC Executive Board in Lausanne, Switzerland.

Posted in International Tagged Racing & Sponsorship
Posted June 6, 2017

NEW YORK (BRAIN) — Rodale Inc. has launched Bicycling in the Netherlands in a partnership with WPG Media.

Posted in International Tagged Media/Publishing / Racing & Sponsorship
Posted May 26, 2017

AIGLE, Switzerland (BRAIN) — The inaugural UCI Urban Cycling World Championships will be held in November in Chengdu, China. The event will include Mountain Bike Eliminator (XCE), Trials and BMX Freestyle Park competitions.

Posted in North America Tagged Racing & Sponsorship
Posted April 25, 2017
Victor Sheldon at last year's Kamikaze e-MTB race.

IRVINE, Calif. (BRAIN) — Bosch and Troy Lee Designs are producing an electric mountain bike races at a California ski resort this summer.

Posted in North America Tagged Electric bike / Racing & Sponsorship
Posted April 22, 2017

MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.

The moment will be held prior to Saturday's men's cross-country race.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted April 7, 2017
New route will include a 24 percent grade hill and a gravel speed trap.
Bosch’s Brian Sarmiento competes in the 2016 Industry Challenge.

IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
Posted April 6, 2017

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is now the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA.

Posted in North America Tagged Racing & Sponsorship
Posted March 24, 2017

DENVER (BRAIN) — For the second year, the Sea Otter Classic will feature an electric mountain bike race, the Haibike eMTB Race epowered by Bosch.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted March 22, 2017

PARK CITY, Utah (BRAIN) —  POC is continuing its sponsorship of the Ibis Cycles Enduro Race Team for the 2017 season. The relationship began last year.

Posted in International Tagged Racing & Sponsorship
Posted March 16, 2017

ST. PAUL, Minn. (BRAIN) — Park Tool's 2017 team sponsorships include three World Tour teams, four Continental Pro teams, six women's pro road teams and a variety of other mountain bike, multisport, and cyclocross teams and athletes.

Posted in International Tagged Racing & Sponsorship

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