Racing & Sponsorship

Posted December 1, 2016
Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Posted in North America Tagged Racing & Sponsorship
Posted November 29, 2016

MONTREAL (BRAIN) — Argon 18 has opened its first international office, which comes as the Canadian bike brand begins sponsoring and supplying the Astana Pro Team, the first World Tour team that the company has supplied. The new office is Busnago, Italy. 

Posted in International Tagged Racing & Sponsorship
Posted November 28, 2016

CORTEZ, Colo. (BRAIN) — Mission Sports Group, a marketing company founded by former pro racer Michael Engleman, is now handling marketing and logistics for Tyler Hamilton Training and Tyler Hamilton himself.

Posted in North America Tagged Racing & Sponsorship
Posted November 22, 2016

NEWBURY PARK, Calif. (BRAIN) — Former mountain bike world champion and Liv Cycling ambassador Leigh Donovan is launching a new instructional video series: Intermediate Mountain Bike Skills 201, the follow-up to her Mountain Bike Skills 101 series.

Posted in North America Tagged Racing & Sponsorship
Posted November 11, 2016

BOSTON (BRAIN) — Velotooler — a new online platform that will connect freelance bike mechanics with cyclists who need service — is the first title sponsor for the CCB Velotooler Continental Team, a developmental road team that has UCI Continental registration for the 2017 season.

Posted in North America Tagged Mobile bike apps / Racing & Sponsorship
Posted October 31, 2016

WATERLOO, Wis. (BRAIN) — Trek is making live video streams available for the DVV Insurances Trophy cyclocross series, starting with the Koppenbergcross race on Tuesday.

The videos will be streamed lived on Trekbikes.com at no charge. Replays will not be available.

Posted in International Tagged Racing & Sponsorship
Posted October 26, 2016
Three-year agreement includes apparel, helmets and eyewear.

PARK CITY, Utah (BRAIN) — POC will become the apparel sponsor for the Cannondale-Drapac Pro Cycling Team next year. The brand has been the team's eyewear and helmet sponsor since 2004.

Posted in North America Tagged Racing & Sponsorship
Posted October 14, 2016
Testing will resume next year with rounded disc rotors.

BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry said it appeciates the UCI's decision to resume testing of disc brakes in the pro peloton next year.

Posted in International Tagged Racing & Sponsorship
Posted October 12, 2016
2020 BMX championships awarded to Houston; Mont-Sainte-Anne to host 2019 mountain bike worlds.

DOHA, Qatar (BRAIN) — The UCI has awarded 15 world championship events in multiple disciplines to venues around the world, including the first ever UCI world championships to be held in Turkey.

Posted in International Tagged Racing & Sponsorship
Posted October 10, 2016

KONA, Hawaii (BRAIN) — Lava Magazine once again did a count of equipment used on the bike leg of this weekend's Ironman World Championships here.

Posted in North America Tagged Racing & Sponsorship
Posted September 15, 2016

LAS VEGAS (BRAIN) — CyclingTips.com is hosting the first English-language showing of "Sven: The Final Year," a documentary about the final pro racing season of Sven Nys, one of the most successful cyclocross racers of all time.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted September 8, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — A breakfast panel discussion at Interbike will look at the value of supporting pro cycling.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted September 2, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Mechanics interested in learning how to work for a race team or event can now apply for registration in USA Cycling's 2016 Bill Woodul Race Mechanics Clinic, which is being held Nov. 16-20 at the U.S. Olympic Training Center in Colorado Springs.

Posted in North America Tagged Racing & Sponsorship
Posted August 31, 2016

NASHVILLE , Tenn. (BRAIN) — CrossVegas organizers are working with app maker Arcivr to give race fans and sponsors mobile access to updated information before, during, and after the cyclocross race, which will be held later this month in Las Vegas.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 24, 2016

WILTON, Conn. (BRAIN) — Cannondale has agreed to a two-year extension of its sponsorship of the long-running Cannondale p/b Cyclocrossworld.com team. As in previous years, Cannondale will also support the program's development team.

Posted in North America Tagged Racing & Sponsorship
Posted August 22, 2016

LONGMONT, Colo. (BRAIN) — The overall series winners from last season's  Telenet UCI Cyclo-cross World Cup will be on the start line at World Cup CrossVegas in Las Vegas on Sept. 21.

Wout Van Aert and Sanne Cant, each from Belgium, are confirmed for CrossVegas, which kicks off this season's World Cup.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 19, 2016

CAPE TOWN, South Africa and TAMPA, Fla. (BRAIN) — Ironman has reached an agreement to buy the Cape Epic mountain bike race in South Africa, marking Ironman’s biggest step into the mountain biking market as it aims to grow the race format across the globe.

Posted in International Tagged Mergers & Acquisitions / Racing & Sponsorship
Posted August 1, 2016

MORGAN HILL, Calif. (BRAIN) — World Champion Peter Sagan will continue racing on a Specialized as he moves to the German team BORA–hansgrohe for 2017.

Posted in International Tagged Racing & Sponsorship
Posted July 22, 2016

SCOTTSDALE, Ariz. (BRAIN) — The Glukos Company Inc. has expanded its roster of action sports athletes by signing BMX and mountain bike icon Mike King.

Posted in North America Tagged Racing & Sponsorship
Posted July 13, 2016

ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.

Posted in North America Tagged Racing & Sponsorship

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