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Racing & Sponsorship

Posted July 22, 2016

SCOTTSDALE, Ariz. (BRAIN) — The Glukos Company Inc. has expanded its roster of action sports athletes by signing BMX and mountain bike icon Mike King.

Posted in North America Tagged Racing & Sponsorship
Posted July 13, 2016

ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.

Posted in North America Tagged Racing & Sponsorship
Posted June 29, 2016
Australia-based online marketplace moves up to title position prior to Tour de France.

IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge.

Posted in International Tagged Racing & Sponsorship
Posted June 24, 2016

VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

SACRAMENTO, Calif. (BRAIN) — The Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children's Foundation with a promotion at last month's Amgen Tour of California.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.

Posted in North America Tagged Racing & Sponsorship
Posted June 2, 2016
The Slovenian tool brand now supplies four UCI WorldTour teams.

LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar,  Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.

Posted in International Tagged Racing & Sponsorship
Posted June 2, 2016
CPA will meet with the UCI on Friday to discuss the issue.

ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.

Posted in International Tagged Racing & Sponsorship
Posted May 26, 2016
Company will provide neutral support at nationals and wheels to USA Cycling track team.

OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.

Posted in North America Tagged Racing & Sponsorship
Posted May 24, 2016

BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.

Posted in North America Tagged Racing & Sponsorship
Posted May 13, 2016

STAMFORD, Conn. (BRAIN) —  NBC Sports Group and AEG have announced a three-year media rights renewal for the Amgen Tour of California. The agreement provides for live coverage of the race on NBC, NBCSN and NBC Sports Live Extra through 2019.

Posted in North America Tagged Media/Publishing / Racing & Sponsorship
Posted April 29, 2016

LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the  2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.

Posted in North America Tagged Racing & Sponsorship
Posted April 26, 2016

PROVIDENCE, R.I. (BRAIN) — G-Form is now working with mountain bike champion Brian Lopes.

Posted in North America Tagged Racing & Sponsorship
Posted April 25, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Kelly Reyes as the organization's new vice president of membership, a new position that oversees the membership department. 

Posted in North America Tagged People / Racing & Sponsorship
Posted April 19, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has launched two new advisory committees that the organization said will support efforts to increase safety and ensure clean competition in American bike racing.

Posted in North America Tagged Racing & Sponsorship
Posted April 14, 2016

AIGLE, Switzerland (BRAIN) — Following an injury at last weekend's Paris-Roubaix race, the UCI announced Thursday morning that it has stopped testing disc brakes in pro road racing.

Posted in Product/Tech Tagged Racing & Sponsorship
Posted April 14, 2016
Racers come out in their finest attire for the Brompton race.

MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted April 14, 2016

MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
Posted April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America Tagged Racing & Sponsorship

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