Racing & Sponsorship

Posted September 15, 2016

LAS VEGAS (BRAIN) — CyclingTips.com is hosting the first English-language showing of "Sven: The Final Year," a documentary about the final pro racing season of Sven Nys, one of the most successful cyclocross racers of all time.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted September 8, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — A breakfast panel discussion at Interbike will look at the value of supporting pro cycling.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted September 2, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Mechanics interested in learning how to work for a race team or event can now apply for registration in USA Cycling's 2016 Bill Woodul Race Mechanics Clinic, which is being held Nov. 16-20 at the U.S. Olympic Training Center in Colorado Springs.

Posted in North America Tagged Racing & Sponsorship
Posted August 31, 2016

NASHVILLE , Tenn. (BRAIN) — CrossVegas organizers are working with app maker Arcivr to give race fans and sponsors mobile access to updated information before, during, and after the cyclocross race, which will be held later this month in Las Vegas.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 24, 2016

WILTON, Conn. (BRAIN) — Cannondale has agreed to a two-year extension of its sponsorship of the long-running Cannondale p/b Cyclocrossworld.com team. As in previous years, Cannondale will also support the program's development team.

Posted in North America Tagged Racing & Sponsorship
Posted August 22, 2016

LONGMONT, Colo. (BRAIN) — The overall series winners from last season's  Telenet UCI Cyclo-cross World Cup will be on the start line at World Cup CrossVegas in Las Vegas on Sept. 21.

Wout Van Aert and Sanne Cant, each from Belgium, are confirmed for CrossVegas, which kicks off this season's World Cup.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 19, 2016

CAPE TOWN, South Africa and TAMPA, Fla. (BRAIN) — Ironman has reached an agreement to buy the Cape Epic mountain bike race in South Africa, marking Ironman’s biggest step into the mountain biking market as it aims to grow the race format across the globe.

Posted in International Tagged Mergers & Acquisitions / Racing & Sponsorship
Posted August 1, 2016

MORGAN HILL, Calif. (BRAIN) — World Champion Peter Sagan will continue racing on a Specialized as he moves to the German team BORA–hansgrohe for 2017.

Posted in International Tagged Racing & Sponsorship
Posted July 22, 2016

SCOTTSDALE, Ariz. (BRAIN) — The Glukos Company Inc. has expanded its roster of action sports athletes by signing BMX and mountain bike icon Mike King.

Posted in North America Tagged Racing & Sponsorship
Posted July 13, 2016

ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.

Posted in North America Tagged Racing & Sponsorship
Posted June 29, 2016
Australia-based online marketplace moves up to title position prior to Tour de France.

IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge.

Posted in International Tagged Racing & Sponsorship
Posted June 24, 2016

VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

SACRAMENTO, Calif. (BRAIN) — The Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children's Foundation with a promotion at last month's Amgen Tour of California.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.

Posted in North America Tagged Racing & Sponsorship
Posted June 2, 2016
The Slovenian tool brand now supplies four UCI WorldTour teams.

LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar,  Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.

Posted in International Tagged Racing & Sponsorship
Posted June 2, 2016
CPA will meet with the UCI on Friday to discuss the issue.

ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.

Posted in International Tagged Racing & Sponsorship
Posted May 26, 2016
Company will provide neutral support at nationals and wheels to USA Cycling track team.

OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.

Posted in North America Tagged Racing & Sponsorship
Posted May 24, 2016

BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.

Posted in North America Tagged Racing & Sponsorship
Posted May 13, 2016

STAMFORD, Conn. (BRAIN) —  NBC Sports Group and AEG have announced a three-year media rights renewal for the Amgen Tour of California. The agreement provides for live coverage of the race on NBC, NBCSN and NBC Sports Live Extra through 2019.

Posted in North America Tagged Media/Publishing / Racing & Sponsorship
Posted April 29, 2016

LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the  2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.

Posted in North America Tagged Racing & Sponsorship

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