Racing & Sponsorship
SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland, which announced in April last year that it was sponsoring Team USA and providing it with clothing through the 2020 Tokyo Olympic Games, has now expanded its relationship with USAC.
BOULDER, Colo. (BRAIN) — Veteran cycling journalist John Wilcockson, the editor at large of Peloton Magazine, was recently recognized by the International Association of Cycling Journalists with the Outstanding Achievement in the Field of Cycling Journalism Award.
SAN DIEGO, Calif. (BRAIN) — World Champion road racer Peter Sagan will wear 100% eyewear for the 2017 season.
VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.
MAJORCA, Spain (BRAIN) — A racer from Little Rock, Arkansas, will join the Canyon/SRAM Women's World Tour team for 2017 after being chosen from about 1,200 women who showed their talent on the Zwift indoor cycling application this year.
GIVISIEZ, Switzerland (BRAIN) — Scott Sports is becoming one of a handful of bike brands with its name as part of a World Tour team title.
MONTECCHIO MAGGIORE, Italy (BRAIN) — Giordana Cycling Apparel has signed the ORICA-BikeExchange team to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January. Giordana will also supply their women's team.
SAUSALITO, Calif. (BRAIN) — Osmo Nutrition — one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.
MONTREAL (BRAIN) — Argon 18 has opened its first international office, which comes as the Canadian bike brand begins sponsoring and supplying the Astana Pro Team, the first World Tour team that the company has supplied. The new office is Busnago, Italy.
CORTEZ, Colo. (BRAIN) — Mission Sports Group, a marketing company founded by former pro racer Michael Engleman, is now handling marketing and logistics for Tyler Hamilton Training and Tyler Hamilton himself.
NEWBURY PARK, Calif. (BRAIN) — Former mountain bike world champion and Liv Cycling ambassador Leigh Donovan is launching a new instructional video series: Intermediate Mountain Bike Skills 201, the follow-up to her Mountain Bike Skills 101 series.
BOSTON (BRAIN) — Velotooler — a new online platform that will connect freelance bike mechanics with cyclists who need service — is the first title sponsor for the CCB Velotooler Continental Team, a developmental road team that has UCI Continental registration for the 2017 season.
WATERLOO, Wis. (BRAIN) — Trek is making live video streams available for the DVV Insurances Trophy cyclocross series, starting with the Koppenbergcross race on Tuesday.
The videos will be streamed lived on Trekbikes.com at no charge. Replays will not be available.
PARK CITY, Utah (BRAIN) — POC will become the apparel sponsor for the Cannondale-Drapac Pro Cycling Team next year. The brand has been the team's eyewear and helmet sponsor since 2004.
BERN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry said it appeciates the UCI's decision to resume testing of disc brakes in the pro peloton next year.
DOHA, Qatar (BRAIN) — The UCI has awarded 15 world championship events in multiple disciplines to venues around the world, including the first ever UCI world championships to be held in Turkey.
KONA, Hawaii (BRAIN) — Lava Magazine once again did a count of equipment used on the bike leg of this weekend's Ironman World Championships here.
LAS VEGAS (BRAIN) — CyclingTips.com is hosting the first English-language showing of "Sven: The Final Year," a documentary about the final pro racing season of Sven Nys, one of the most successful cyclocross racers of all time.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — A breakfast panel discussion at Interbike will look at the value of supporting pro cycling.
COLORADO SPRINGS, Colo. (BRAIN) — Mechanics interested in learning how to work for a race team or event can now apply for registration in USA Cycling's 2016 Bill Woodul Race Mechanics Clinic, which is being held Nov. 16-20 at the U.S. Olympic Training Center in Colorado Springs.