NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan.
MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."
Eurosport is broadcast in 54 European markets.
BOULDER, Colo. (BRAIN) — Skratch Labs will be the Official Hydration and Real Food Sponsor of the Amgen Tour of California this year.
MINNEAPOLIS (BRAIN) — Kurt Manufacturing's Kinetic trainer brand has expanded its athlete and team sponsorship program this year as international sales grow.
AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.
FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7.
LONGMONT, Colo. (BRAIN) — The Clif Bar CrossVegas cyclocross race will be held for the eighth year this September in Las Vegas during the Interbike show.
PORTLAND, Ore. (BRAIN) — Pro cycling fans around the world watched the first "Monument" single-day race of the 2014 season on Sunday, the historic Milan-Sanremo classic. This year's edition was 246 kilometers (153 miles) and included a monumental amount of rain throughout.
PARK CITY, Utah (BRAIN) – Online retailer Backcountry.com is launching its first pro mountain bike team. The four-person squad will race in cross-country and stage races across North America this year. The team also expects to compete at the Mongolian Bike Challenge.
SAN DIEGO, CA (BRAIN) — Custom cycling clothing brand ZOCA has been named an official supplier of the USA Paralympic Cycling National Team.
MOORPARK, Calif. (BRAIN) — BMX legend Leigh Ramsdell will be joining Mongoose as as team manager for all riders this year, the company announced this week. Ramsdell rode professionally from 1993 to 2005, for sponsors including Eastern Bikes, DK Bicycles, and Play Clothing among others.
LOS ANGELES (BRAIN) — Organizers of the Amgen Tour of California have announced the route of the 2014 edition of America's highest ranked stage race. This year's route progresses north to south from May 11 to May 18, covering 740 miles.
PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo New England and more. The event is held at Providence's hostoric Roger Williams Park.
FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon, the national governing body for triathlon, recently announced that Chuck Menke was promoted to chief marketing officer. Menke was hired in February 2010 as director of marketing and communications.
SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so.
DENVER, Colo. (BRAIN) — Rudy Project has signed a multi-year agreement that designates Rudy Project as the Official Helmet of Ironman for North America, the company announced this week.
GREENVILLE, S.C. (BRAIN) — Michelin Bicycle has partnered with Team Roger C. Peace Cycling, the only independent team competing on a global para-cycling schedule, as provider of its Pro4 line of race tires and other team support throughout the season.