Racing & Sponsorship

Posted March 9, 2016

CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte. 

Posted in North America Tagged Racing & Sponsorship / Events
Posted March 3, 2016
Good news for brands with less onerous carbon wheel test and relaxed rules for logos on Olympic equipment. Next target? The UCI's 3:1 and minimum bike weight rules.

TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry has made headway on the bike industry's behalf with the UCI and the International Olympic Committee, it announced at a public session at the Taipei Cycle Show on Thursday. 

Posted in International Tagged Racing & Sponsorship / Taipei Cycle Show
Posted February 23, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Joan Hanscom has joined USA Cycling as its new director of event services. 

Posted in North America Tagged People / Racing & Sponsorship
Posted February 19, 2016

SAN DIEGO (BRAIN) — Monuments of Cycling, founders of the Belgian Waffle Ride, have signed a two-year title sponsorship deal with Cervélo Cycles, a pairing that the companies described as “more harmonious than Roubaix and cobbles and moules and frites.”

Posted in North America Tagged Racing & Sponsorship / Events / Consumer Expos and Rides
Posted February 17, 2016

NEW YORK (BRAIN) — Eddy Merckx Cycles has announced that it will be the bike supplier for the Lupus Racing Team,  a UCI Continental men’s team led by 2013 Vuelta a España champion Chris Horner. The team’s 15 members will ride Merckx’s San Remo 76.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 16, 2016

TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry will hold a public meeting at the Taipei Cycle Show next month, in addition to several industry-only meetings.

Posted in International Tagged Racing & Sponsorship / Taipei Cycle Show
Posted February 12, 2016

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale said it conducted an unannounced check for bike motos at the La Méditerranéenne stage race on Friday. The UCI said no technological fraud was detected.

Posted in International Tagged Racing & Sponsorship
Posted February 12, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike will work with the North Carolina Cyclo-Cross organization to produce a 'cross race at this October's Fall CycloFest in Charlotte, North Carolina.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted February 8, 2016

COLORADO SPRINGS, Colo. (BRAIN) — American Olympian Evelyn Stevens will attempt to break the world hour record later this month at the newly covered Olympic Training Center velodrome in Colorado Springs. Stevens will attempt to break the record of 46.882 km set Jan. 22 in Australia by Bridie O'Donnell. 

Posted in North America Tagged Racing & Sponsorship
Posted February 8, 2016

PETALUMA, Calif. (BRAIN) — E-Thirteen is now sponsoring American pro downhill racer Aaron Gwin and the YT Mob team, which is title-sponsored by YT Industries, a Germany-based consumer-direct bike brand. The team also includes young Spanish star Angel Suarez.

Posted in International Tagged Racing & Sponsorship
Posted February 4, 2016

CARLSBAD, Calif. (BRAIN) — Veteran BMX dirt and park pro Ryan Nyquist has announced will compete as a dual-sport athlete this year, riding for both Haro BMX and Haro MTB.

Posted in North America Tagged Racing & Sponsorship
Posted February 1, 2016

ZOLDER, Belgium (BRAIN) — The CEO of the Italian bike brand Wilier Triestina says the company will sue Belgian cyclocross racer Femke Van den Driessche, who is accused of using a hidden motor at the Cyclocross World Championships on Saturday.

Posted in North America Tagged Racing & Sponsorship
Posted January 27, 2016

The first group ride was scheduled for 5 p.m. PST Wednesday, led by Laurens Ten Dam from Team Giant­Alpecin.

Posted in North America Tagged Racing & Sponsorship
Posted January 21, 2016

ADELAIDE, Australia (BRAIN) — The new Canyon/SRAM Racing women's team is holding "tryouts" for a new team member via the Zwift online cycling application. 

Starting in March, female amateur riders will be invited to try­out for a professional contract by riding Zwift in a winner­-take-s­all talent contes.

Posted in International Tagged Racing & Sponsorship
Posted January 21, 2016

CANBERRA, Australia (BRAIN) — Australia-based Today's Plan is expanding into the U.S. and Canada with its customized training plans and analytics that it offers for specific bike events.

Posted in International Tagged Racing & Sponsorship
Posted January 19, 2016

RAPID CITY, S.D. (BRAIN) — Strider Bikes has three locations and dates confirmed in its 2016 Strider Cup, a national Strider Bike racing series for toddlers and children.

Posted in North America Tagged Racing & Sponsorship
Posted January 12, 2016

BOSTON (BRAIN) —  Vittoria is proud to announce it has tapped legendary freeride and trials mountain bike rider Jeff Lenosky as a brand ambassador.

Posted in North America Tagged Racing & Sponsorship
Posted January 11, 2016

TORONTO (BRAIN) — Bike maker KindHuman is planning to launch a pro road racing team in the 2017 season. The team would be registered in the UCI's Professional Continental category.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 6, 2016

WILTON, Conn. (BRAIN) — Team Cycling Academy, Israel's first international pro cycling team, has announced that Cannondale will be its official bike sponsor for 2016.

Posted in International Tagged Racing & Sponsorship
Posted January 5, 2016

LEADVILLE, Colo. (BRAIN) — Mavic will provide neutral support to racers at this year's Leadville 100 mountain bike race, as well as at two other races in the Leadville Trail MTB series.

Posted in North America Tagged Racing & Sponsorship

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