Racing & Sponsorship
NASHVILLE , Tenn. (BRAIN) — CrossVegas organizers are working with app maker Arcivr to give race fans and sponsors mobile access to updated information before, during, and after the cyclocross race, which will be held later this month in Las Vegas.
WILTON, Conn. (BRAIN) — Cannondale has agreed to a two-year extension of its sponsorship of the long-running Cannondale p/b Cyclocrossworld.com team. As in previous years, Cannondale will also support the program's development team.
LONGMONT, Colo. (BRAIN) — The overall series winners from last season's Telenet UCI Cyclo-cross World Cup will be on the start line at World Cup CrossVegas in Las Vegas on Sept. 21.
Wout Van Aert and Sanne Cant, each from Belgium, are confirmed for CrossVegas, which kicks off this season's World Cup.
CAPE TOWN, South Africa and TAMPA, Fla. (BRAIN) — Ironman has reached an agreement to buy the Cape Epic mountain bike race in South Africa, marking Ironman’s biggest step into the mountain biking market as it aims to grow the race format across the globe.
MORGAN HILL, Calif. (BRAIN) — World Champion Peter Sagan will continue racing on a Specialized as he moves to the German team BORA–hansgrohe for 2017.
SCOTTSDALE, Ariz. (BRAIN) — The Glukos Company Inc. has expanded its roster of action sports athletes by signing BMX and mountain bike icon Mike King.
ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.
IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge.
VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.
SACRAMENTO, Calif. (BRAIN) — The Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children's Foundation with a promotion at last month's Amgen Tour of California.
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.
LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar, Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.
ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.
OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
STAMFORD, Conn. (BRAIN) — NBC Sports Group and AEG have announced a three-year media rights renewal for the Amgen Tour of California. The agreement provides for live coverage of the race on NBC, NBCSN and NBC Sports Live Extra through 2019.
LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the 2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.
PROVIDENCE, R.I. (BRAIN) — G-Form is now working with mountain bike champion Brian Lopes.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Kelly Reyes as the organization's new vice president of membership, a new position that oversees the membership department.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has launched two new advisory committees that the organization said will support efforts to increase safety and ensure clean competition in American bike racing.