Racing & Sponsorship

Posted April 26, 2016

PROVIDENCE, R.I. (BRAIN) — G-Form is now working with mountain bike champion Brian Lopes.

Posted in North America Tagged Racing & Sponsorship
Posted April 25, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Kelly Reyes as the organization's new vice president of membership, a new position that oversees the membership department. 

Posted in North America Tagged People / Racing & Sponsorship
Posted April 19, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has launched two new advisory committees that the organization said will support efforts to increase safety and ensure clean competition in American bike racing.

Posted in North America Tagged Racing & Sponsorship
Posted April 14, 2016

AIGLE, Switzerland (BRAIN) — Following an injury at last weekend's Paris-Roubaix race, the UCI announced Thursday morning that it has stopped testing disc brakes in pro road racing.

Posted in Product/Tech Tagged Racing & Sponsorship
Posted April 14, 2016
Racers come out in their finest attire for the Brompton race.

MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted April 14, 2016

MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
Posted April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America Tagged Racing & Sponsorship
Posted April 4, 2016

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.

Posted in International Tagged Media/Publishing / Racing & Sponsorship
Posted March 30, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Steve Blank has joined USA Cycling as the executive director of the USA Cycling Foundation, the non-profit fundraising arm of USA Cycling for U.S. National and Olympic Team athlete development.

Posted in North America Tagged People / Racing & Sponsorship
Posted March 24, 2016

BOULDER, Colo. (BRAIN) — Stages Cycling is now supplying the official power meter and indoor bikes to USA Cycling. The agreement covers USAC's developmental programs and the USA Cycling Team on the road and track for the 2016 season, including the Rio Olympic Games.

Posted in North America Tagged Racing & Sponsorship
Posted March 18, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.

Posted in North America Tagged Racing & Sponsorship
Posted March 15, 2016

RAPID CITY, S.D. (BRAIN) —FedEx has signed on as the title sponsor for the 2016 Strider Cup World Championship for the third year. The sixth annual event is set to be held July 29-30 at Pier 35 in San Francisco.

Posted in North America Tagged Racing & Sponsorship
Posted March 9, 2016

BOULDER, Colo. (BRAIN) — Five years after changing its magazine's name from VeloNews to Velo Magazine, the magazine's publisher has changed the name back. The first issue with the restored name, the April issue, hit newsstands Tuesday.

Posted in Industry News Tagged Media/Publishing / Racing & Sponsorship
Posted March 9, 2016

CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte. 

Posted in North America Tagged Racing & Sponsorship / Events
Posted March 3, 2016
Good news for brands with less onerous carbon wheel test and relaxed rules for logos on Olympic equipment. Next target? The UCI's 3:1 and minimum bike weight rules.

TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry has made headway on the bike industry's behalf with the UCI and the International Olympic Committee, it announced at a public session at the Taipei Cycle Show on Thursday. 

Posted in International Tagged Racing & Sponsorship / Taipei Cycle Show
Posted February 23, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Joan Hanscom has joined USA Cycling as its new director of event services. 

Posted in North America Tagged People / Racing & Sponsorship
Posted February 19, 2016

SAN DIEGO (BRAIN) — Monuments of Cycling, founders of the Belgian Waffle Ride, have signed a two-year title sponsorship deal with Cervélo Cycles, a pairing that the companies described as “more harmonious than Roubaix and cobbles and moules and frites.”

Posted in North America Tagged Racing & Sponsorship / Events / Consumer Expos and Rides
Posted February 17, 2016

NEW YORK (BRAIN) — Eddy Merckx Cycles has announced that it will be the bike supplier for the Lupus Racing Team,  a UCI Continental men’s team led by 2013 Vuelta a España champion Chris Horner. The team’s 15 members will ride Merckx’s San Remo 76.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 16, 2016

TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry will hold a public meeting at the Taipei Cycle Show next month, in addition to several industry-only meetings.

Posted in International Tagged Racing & Sponsorship / Taipei Cycle Show

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