Racing & Sponsorship
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
STAMFORD, Conn. (BRAIN) — NBC Sports Group and AEG have announced a three-year media rights renewal for the Amgen Tour of California. The agreement provides for live coverage of the race on NBC, NBCSN and NBC Sports Live Extra through 2019.
LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the 2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.
PROVIDENCE, R.I. (BRAIN) — G-Form is now working with mountain bike champion Brian Lopes.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Kelly Reyes as the organization's new vice president of membership, a new position that oversees the membership department.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has launched two new advisory committees that the organization said will support efforts to increase safety and ensure clean competition in American bike racing.
AIGLE, Switzerland (BRAIN) — Following an injury at last weekend's Paris-Roubaix race, the UCI announced Thursday morning that it has stopped testing disc brakes in pro road racing.
MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.
MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.
MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.
AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.
COLORADO SPRINGS, Colo. (BRAIN) — Steve Blank has joined USA Cycling as the executive director of the USA Cycling Foundation, the non-profit fundraising arm of USA Cycling for U.S. National and Olympic Team athlete development.
BOULDER, Colo. (BRAIN) — Stages Cycling is now supplying the official power meter and indoor bikes to USA Cycling. The agreement covers USAC's developmental programs and the USA Cycling Team on the road and track for the 2016 season, including the Rio Olympic Games.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.
RAPID CITY, S.D. (BRAIN) —FedEx has signed on as the title sponsor for the 2016 Strider Cup World Championship for the third year. The sixth annual event is set to be held July 29-30 at Pier 35 in San Francisco.
BOULDER, Colo. (BRAIN) — Five years after changing its magazine's name from VeloNews to Velo Magazine, the magazine's publisher has changed the name back. The first issue with the restored name, the April issue, hit newsstands Tuesday.
CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte.
TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry has made headway on the bike industry's behalf with the UCI and the International Olympic Committee, it announced at a public session at the Taipei Cycle Show on Thursday.
COLORADO SPRINGS, Colo. (BRAIN) — Joan Hanscom has joined USA Cycling as its new director of event services.