BOULDER, CO (BRAIN) — Verde PR & Consulting is now representing BikeRoar, a service that connects bike consumers with independent retailers. BikeRoar, launched in Australia in 2011, includes a database of more than 40,000 bike products and a network of more than 4,500 IBDs worldwide. The company is preparing to launch a mobile app that will relay consumer feedback from cycling events to manufacturers and dealers.
“BikeRoar looked to partner with a company that would help drive our brand awareness within the cycling industry at all levels,” said BikeRoar’s global business development manager, Dax Neech.“Verde was an obvious choice for us with their strong ties in the cycling community and proven history of success. We are stoked about this project and are looking forward to a long relationship."
Verde, which represents several bike industry clients, sees BikeRoar as a way to support IBDs and the cycling community, said Kristin Carpenter-Ogden, the agency's founder and CEO. “BikeRoar represents an exciting platform built for cycling enthusiasts that pulls together content, products and community. We’re super excited to catalyze the reach of BikeRoar and connect more consumers from the online research process to their local IBD.”
More information: bikeroar.com.