KENT, Wash. (BRAIN) – Seattle Bike Supply is now shipping its 2014 Big Bike Book catalog to its IBD customers.
The Accell North America company said the catalog is bigger, reflecting an increase in the array of parts and accessories now offered. This year the main catalog does not include wholesale pricing, making it easier for shops to use it with customers. The pricing information is in a separate book shipped with the catalog.
"We recognized that the Big Bike Book provided a wealth of information that shops want to share with consumers. Including the wholesale pricing in the main guide prevented shops from using the guide to gain sales. So we created two books," said SBS marketing manager Dirk Sorenson.
Sorenson said the catalog also has a more robust product index to make items easier to find.