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Former Wiggle executive and pro cyclist Bouchard-Hall named CEO of USA Cycling

Published April 30, 2015
Derek Bouchard-Hall is a former U.S. pro criterium champion and former executive at Wiggle UK.

COLORADO SPRINGS, Colo. (BRAIN) — Derek Bouchard-Hall, a former pro cyclist who most recently was an executive at the UK-based e-commerce company Wiggle, is set to become the next CEO and president of USA Cycling. In June Bouchard-Hall will replace Steve Johnson, who is stepping down after nine years in the position.

"After an extensive search process, we are thrilled to have chosen Derek for the remarkably unique and relevant experience he brings to USA Cycling," said Bob Stapleton, the chairman of USA Cycling's board of directors. "He has deep insight into cycling enthusiasts and a track record of successful customer engagement as an executive at Wiggle."

Originally from Massachusetts, Bouchard-Hall began a cycling career while attending Princeton University. He raced at the track world championships and as a member of the Mercury pro road team, won the U.S. Pro Criterium Championship in 2000 and raced in Europe, participating in events including Paris-Roubaix and Ghent-Wevelgem. He competed in the 2000 Sydney Olympics in the team pursuit, finishing 10th.

After retiring from cycling in 2002, he attained an MBA from Harvard Business School and began a career in consulting with Ernst & Young in Boston and then with McKinsey in London. He joined Wiggle in 2011 where he rose to assume leadership of the company's international business. He and his family will be relocating to Colorado Springs, Colo., later this year.

Bouchard-Hall said, "I could not be more excited to be returning to the sport I love at this time in its history. We hope to capitalize on the very positive aspects of cycling, including the growth of women's cycling and the broadening of participation in cycling by those seeking to improve their fitness and well-being. I can't wait to get started."

"Derek's business experience is a tremendous asset, but it is his track record of engaging with customers that convinced us he is right for the role," said Alex Nieroth, a member of the USAC board and its selection committee. "His experience and instincts unquestionably align with the direction we seek for USA Cycling moving forward."

 

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