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Five Ten signs Live to Play as exclusive Canadian distributor

Published November 20, 2017

REDLANDS, Calif. (BRAIN) — Five Ten has reached a new Canadian distribution agreement with Live to Play Sports. Starting Jan. 1, 2018, Port Coquitlam, British Columbia-based Live to Play will have exclusive distribution of all Five Ten bike and climbing products in Canada.

"We are delighted to be partnering with Live To Play to strengthen Five Ten distribution in the Canadian territory," said Stuart Wells, global brand marketing director for Adidas Outdoor and Five Ten. "The Five Ten brand is on a roll and Live to Play has the kind of pedigree that we look to capitalize on the success to date."

In Canada, Five Ten has significant market share in bike, outdoor and climbing, including the Canadian bike park scene, Five Ten stated.

Martin Tammik, vice president of Live to Play's aftermarket division, said, "Live to Play Sports is thrilled to be adding Five Ten to our portfolio of distributed brands. Five Ten is legendary in the outdoor footwear market delivering class-leading mountain bike and climbing shoes. We look forward to bringing our national strength in distribution and customer service to this iconic brand."

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