LAKE OSWEGO, Ore. (BRAIN) — Yakima Products, Inc. has promoted Joel Grabenstein to senior director of marketing. Grabenstein, who has been with Yakima since 2003, was previously category director.
In the new role Grabenstein will manage and coordinate multiple departments, including category & product management, brand & product marketing, creative, FIT development, and retail training, which includes the Road Warrior program.
"Joel has been instrumental in helping drive our current product momentum and expansion. By adding marketing and creative to his portfolio, we will be aligning our consumer-facing product and brand activities, and creating stronger synergy between the individual teams who all contribute to the consumer and customer experience," said Ryan Martin, Yakima's CEO. "During his long tenure at Yakima, Joel has held many roles, including category director and brand director. His new position brings together all that great experience and expertise, and we're excited to have him help elevate Yakima even further."
Grabenstein said, "Our focus on brand strength, core products and categorical expansion over the past several launch cycles is taking hold in the marketplace and shows in our double-digit year-over-year growth. We will continue to refine and reinvent our business to meet the expectations of the consumer, while staying true to our roots and the true essence of the brand.
"The Yakima team is packed with relentless and talented core users, and I am honored to lead the charge as we continue to execute our growth initiatives."
