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Nicole Piasecki joins SRAM's board of directors

Published August 22, 2018

CHICAGO—SRAM is pleased to announce that Nicole Piasecki has joined its Board of Directors. Ms. Piasecki recently retired from Boeing, where she was part of the senior management team for the Commercial Aircraft Group for 20 years. Her roles included President of Boeing Japan, SVP of Marketing and Business Strategy, SVP of Business Development and Strategic Integration, VP of Sales – Leasing and VP/GM of the Propulsion Systems Division.

Ms. Piasecki graduated from Yale with a BS in Mechanical Engineering and as female athlete of the year. She earned her MBA from Wharton. Her father was one of the pioneers of vertical flight and helicopters and she has deep entrepreneurial DNA. She and her husband have three boys and are avid outdoor enthusiasts.

Stan Day, President of SRAM, said, "I'm thrilled that Nicole has joined the Board. Her global expertise and deep understanding of continuous improvement, quality systems and Lean are all spot-on to where SRAM is heading."

Piasecki said, "I'm excited to be joining a company that is committed to innovation leadership in an industry and sport that I have enjoyed all my life. SRAM has so much potential to create new value for its customers and the industry overall."

SRAM® is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987, with the invention of its first product, Grip Shift®. Throughout its 31-year history, SRAM has focused on its product development innovation expertise in all bicycling disciplines. SRAM has also acquired some of bicycling's most exciting brands. With 3000-plus employees, offices and manufacturing in 15 countries, SRAM and its brands RockShox®, TRUVATIV®, Zipp® and Quarq® is the second largest manufacturer of bike parts in the world.

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