Industry News
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition has created a People and Culture Department, designed to drive creativity and business sustainability in member companies through happier, more diverse, and inclusive workplaces.
DENVER (BRAIN) — Rapha is making Denver the first stop for its new traveling club house and retail shop program.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the second round of categories and nominees for the 2015 Interbike Awards, including Advocacy and Triathlon designations. The first round of nominees was announced last month.
SAN FRANCISCO (BRAIN) — Timbuk2 has hired several new specialty cycling sales representatives to serve the brand in Northern California, the Pacific Northwest, Rocky Mountain states, Texas, Louisiana, Arkansas, and Oklahoma.
PARK CITY, Utah (BRAIN) —Scott Sports announced in June that it would be launching five 27.5-plus bikes in the U.S. and 11 in Europe this year, including an electric model for the international market. But the enthusiastic dealer response to the initial announcement spurred Scott to quickly add a trio of bikes to the U.S. launch. So the three-model Genius LT Plus range, with 160 millimeters of adjustable rear travel via a Fox Nude rear shock, complements Scott’s three Genius Plus 140-millimeter full-suspension rigs and two Scale Plus aluminum hardtails.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Voting is now open for the industry to select the winners of the second annual Interbike Awards (IB Awards) in five retail categories.
DAYTON, Ohio (BRAIN) — System Cycle is now carrying and distributing Cult Crew BMX products.
HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components is now being distributed by Western Power Sports as well as its existing U.S. bicycle distributors, BTI and QBP.
MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has added insulated water bottle supplier Polar Bottle to its network of suppliers. Through this new partnership with the Colorado-based manufacturer, members of The Bike Co-op will now earn rebates on their purchases of Polar Bottle-branded water bottles.
CHULA VISTA, Calif. (BRAIN) — The National BMX Hall of Fame will induct six new members at a ceremony to be held here on Oct. 10.
SANTA FE, N.M. (BRAIN) — Andrew Wright, the president and co-owner of the Santa Fe-based distributor Bicycle Technologies International, died Wednesday after colliding with another vehicle while commuting home from BTI, the company announced in a statement.
MIAMI (BRAIN) — J&B Importers is now distributing Prologo saddles. Prologo reps have been on the road with J&B outside salesmen to visit retailers since April's Sea Otter Classic.
IRVINE, Calif. (BRAIN) — D6 Sports, Inc., the parent company of Hang Ten (a bike and surf/skate brand) and Airwalk (a skate and bike shoe brand), has been sold to PTX Performance Products USA LLC.
MADRID (BRAIN) — Chris Tarlton has joined Rotor Bike Components as general marketing manager, overseeing development of the brand's image worldwide.
CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.
Jackson is best known for his long-term stint as brand manager at Masi Bicycles.
MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.
IRVINE, Calif. (BRAIN) — Brian Wilson, Felt’s product developer, wants to break the news on a new mountain bike category Felt will launch in October in Europe. “I can’t tell you more or the boss will … ,” and his voice trailed off as he explained what would happen if he said too much. But what he did say was this: The category will be called “Decree.”
LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.
WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S.
IRVINE, Calif. (BRAIN) — Felt Bicycles announced Tuesday that it will end traditional new model year introductions after its 2016 line and revert to what it calls “The Living Line.” Michael Forte, Felt’s general manager, said that traditional model years will cease at Felt and that decision could lead to its exit from Eurobike and Interbike this year.
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