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ETRA Names New President

Published May 16, 2011

BRUSSELS, Belgium—The European Twowheel Retailers Association (ETRA) has elected Erik Oddershede as its new president.

Oddershede is the director of the Danish trade association Danske Cykelhandlere, and has been a member of the ETRA Committee for 15 years.

He previously served as vice president. Oddershede was elected after Maurice Manders, the association’s president for the past two years, stepped down. Manders' term was to end during the first quarter of next year, but the former manager of the Dutch trade association BOVAG took a new job outside the industry.

“I will do my best to help members deal with future challenges. Electric vehicles are a growing market and will without any doubt play an important part in the future of dealers of bicycles and power twowheelers," Oddershede said in a press release. "Therefore it is very important that ETRA make the European institutions aware of the many benefits of electric bicycles, scooters and motorcycles as a key element of a sustainable urban transport system."

Another priority is to strengthen ETRA’s motorcycle and bicycle departments by recruiting new members to allow ETRA’s voice to be better heard in Brussels.

Meanwhile, Manders’ role at BOVAG was filled by Niels Hansen, who formerly managed a bike shop.

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