KESWICK, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has introduced a new visual identity for both the association and its trade show, ExpoCycle.
These new logo designs are the start of a rebrand to better create synergy between the two businesses. These changes resulted from market perception of the trade show and the association being independent of each other, as well a new overall marketing strategy to be implemented by BTAC.
"ExpoCycle has existed under the BTAC banner since its inception," said Janet O'Connell, executive director of BTAC. "That said, there was a perception within our market that the two brands were autonomous of each other so we needed to update our image visually to unify both the association and its trade show. These logo changes also represent an important component in our overall new marketing strategy to be rolled out later in the year."
The new BTAC and ExpoCycle logos will be used on a range of materials from advertising and signage to websites and communications.