NEW SOUTH WALES, Australia (BRAIN) — BH Bikes has partnered with its Australian distributor, JetBlack Products, to form BH Bikes Australia. The companies announced the move in a press release saying that this will cut out the middleman and allow BH to be sold at “extremely competitive prices.”
BH had distributed JetBlack in Spain and France for a number of years. JetBlack began distributing BH in Australia a year ago. The Spanish bike brand had worked with a number of smaller distributors in the country before that.
“BH and JetBlack both recognize the Australian market potential and the opportunity it presents,” Trent Fitzgibbins, managing director of JetBlack, told BRAIN. “This is the reason a number of other large brands are directly representing themselves in Australia. Therefore it made sense for BH Bikes and JetBlack Products to form a joint venture in Australia as a separate entity known as BH Bikes Australia. This gives us the strength of direct manufacturer backing with the dealer network and relationships that JetBlack has locally.”
JetBlack manufactures its own range of cycling products, including eyewear, trainers, brake parts, saddlebags and grips, which it sells domestically to retailers and distributes to 38 countries. The Australian company, which has been in business for seven years, also imports and distributes other leading brands down under, including Crankbrothers, Stan’s No Tubes, NiteRider, Weldtite, SixSixOne and MET helmets.
“We are really excited to join forces with a bike company that has so much European heritage and is still on the cutting edge of cycling technology,” Fitzgibbins said. “BH has an amazing range of bikes, right from the everyday $399 price point through to high end $10,000 models. With BH’s backing we expect to be a serious player in the Australian bike industry.”