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Personnel changes

Published November 20, 2012
Cantelearist heads sales for BMC in California; FSA bulks up European office; Still promoted at SmartEtailing

BOSTON, MA (BRAIN) — BMC USA has hired Roman Cantelearist as its sales manager for Southern California. He replaces Soren Krebs, who had worked on contract for BMC USA since 2009. 

BMC USA is a division of BMC Switzerland with corporate offices in Boston, Massachusetts. It formed in 2009 after BMC decided to go direct, taking distribution over from Quality Bicycle Products. 

“Soren has been a tremendous asset since late 2009,” said Karim Pine, general manager of BMC USA. “Soren is passionate about the sport of cycling, and about BMC in particular, and for his hard work and dedication we’re extremely thankful.”

Cantelearist previously worked at Cynergy Cycles, a Specialized concept store in Santa Monica, California. 

FSA bulks up European office

Full Speed Ahead has bolstered staff at its European office, bringing on a structural engineer and an aftermarket sales manager. 

Maurizio Passarotto will work in the R&D department of FSA Europe and handle development of all FSA and Vision wheels. Passarotto’s past experience includes seven years of wheel-related R&D at Campagnolo and Fulcrum. 

Edoardo Girardi will handle aftermarket sales. Girardi was a pro rider until he decided to retire this year. He raced for several teams including UtensilNord, Ceramica Flaminia and Amica Chips-Knauf. He has a degree in economics and society administration.

Mark Still to head expanded consulting team at SmartEtailing

BOULDER, CO (BRAIN) — SmartEtailing has promoted Mark Still to consulting team manager. 

Still described himself as a “passionate cyclist, occasional triathlete, and longtime gear junkie.” He will remain based in Athens, Alabama, where he lives with his wife, two daughters and a garage full of bike gear.  

“As a former bike shop owner, I understand the complexities and demands SmartEtailing customers face daily while operating their businesses,” Still said in a statement. “I’ve enjoyed working with our retailers in my role as a SmartEtailing consultant to strengthen their online presence and add value to their businesses through our Buy Local Now and other service offerings.  In my new role, I look forward to helping our Client Services Team build even deeper relationships.” 

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