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Easton-Bell Sports severs ties with longtime U.K. distributor

Published February 4, 2013

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has ended its relationship with its longtime U.K. distributor, Madison.

The California company said it is seeking a "new partner better suited to the longer-term needs of its business and the retailers it serves," and said it would announce an agreement with a "leading cycling distributor in the U.K. and Ireland."

The new distributor will take over starting July 1 and will handle distribution of brands Giro, Easton Cycling, Bell and Blackburn.

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