PORTLAND, OR (BRAIN) — Triathlon is now a separate department within the Italian clothing brand Castelli, the company announced Monday.
The company said the new department would accelerate product development that already began with Castelli’s Body Paint tri collection and tri-specific Free line. Castelli also announced sponsorship of several multi-sport teams and athletes.
Patrick Cassiday, who joins Castelli after 16 years at Nike, will head up the new department as global triathlon manager. Cassiday is a competitive triathlete who has raced at every distance and participated in seven Kona triathlons.
“We’re truly excited to be adding Pat to our team,” said Steve Smith, global brand manager for Castelli. “We’ve been hearing from a lot of triathletes who love our cycling products and have begged us to bring our technology to triathlon. With his years of experience in both competition and product creation, Pat is the guy to help us innovate for that market.”