NORCROSS, Ga. (BRAIN) — Bike maker SwiftCarbon Technologies HK Ltd. is opening its first U.S. subsidiary, which will be located in the Atlanta, Georgia, area and managed by former Blue Competition Cycles manager Chance Regina.
SwiftCarbon is a five-year-old brand founded by former South African pro cyclist Mark Blewett.
“At SwiftCarbon, we have always believed in having a hands-on approach with the development of our products,” said Blewett. “This same philosophy extends to our relationship with SwiftCarbon consumers. Establishing a subsidiary in the U.S. will give us a key advantage when it comes to meeting those high standards and growing our brand throughout the U.S. and surrounding regions.”
Regina is a 12-year veteran of the bike industry who most recently was global sales and marketing manager at Blue, where he worked for six years. Regina said SwiftCarbon currently is best represented in Asia and Europe, and North America is a growth opportunity.
“Once American cycling enthusiasts get a chance to take their first SwiftCarbon bike out on the open road, they’ll see why I’m so confident in the company’s potential for growth and success.”
Regina will work directly with Blewett to lead SwiftCarbon USA’s efforts to establish additional partnerships with distributors, sales representatives and bicycle and triathlon shops throughout North America.