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WTB hires Kevin Yen to increase reach into Eastern China

Published June 4, 2014

SHENZHEN, China (BRAIN) —  WTB has hired industry veteran Kevin Yen to join WTB China's sales staff, focusing on the Eastern China sales territory. Yen will assist WTB's Eastern China sales manager, Jason Zhang.

Yen comes to WTB having spent over 12 years working in mainland China for several bike manufacturers. He will be based in WTB's Kunshan office with Zhang.

"Yen's deep knowledge of the bicycle industry and its various sales layers will provide an excellent compliment to WTB's rapidly expanding Eastern China sales," said Henry Chen, WTB's general manager. "Working alongside Jason Zhang, the pair will tackle a region experiencing remarkable growth in a very dynamic time for WTB and the bicycle industry."

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