DUARTE, Calif. (BRAIN) — Folding-bike maker Dahon has introduced the Dahon Explorers program, designed to spotlight cyclists who live by bike and to inspire others to incorporate a bike into their everyday lifestyle.
Dahon will host an open call for Explorer submissions. The selected Dahon Explorers will become brand ambassadors, and their adventures will be uploaded in real time @dahon_bikes. Dahon will provide product to all Explorers.
“The Dahon Explorer program embodies the inspiring spirit of our brand to break out beyond preconceived limitations,” said Henry Hon, vice president of Dahon North America. “Our folding bicycles have transformed lives for many cyclists who felt their urban lifestyles couldn’t incorporate the space for a bike. Over the years, the compelling stories we’ve received from our fans have served to inspire our team, and now we hope to do the same through our Explorers.”
Cyclists are encouraged to submit a brief description of why they would be a strong brand ambassador for Dahon and how their stories could inspire others to incorporate biking into their lifestyle. Questions to address include:
- What makes the commute to work exciting?
- Where will your Dahon bike take you?
- How will a folding bike change the way you live, experience the environment on a deeper level, and move around without constraints?
Submissions can be sent to email@example.com through Aug. 20.