Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

February 14, 2018
About 1,400 retail attendees were counted on the first day of CABDA.

SCHAUMBURG, Ill. (BRAIN) — CABDA show director Jim Kersten told the crowd at the industry party Wednesday night that he’s taking the regional show to other markets soon.

Posted in North America
Exhibitors happy with new venue, foot traffic.
February 14, 2018
Stanfill and Kallista at CABDA.

CHICAGO (BRAIN) – The Professional Bicycle Mechanics Association is talking up its new certification program for members at the Chicagoland Area Bicycle Dealer Association Show this week, where PBMA president James Stanfill and PBMA board member Jenny Kallista from Appalachian Bicycle Institute are manning a booth.

Posted in Retail News
Mechanic association promotes new program at CABDA.
February 13, 2018

CHICAGO (BRAIN) — After nine straight days of a winter storm that delivered record snowfall in the Windy City and caused nearly 500 flight cancellations at Chicago O'Hare and Midway airports over the weekend, the weather took a turn for the better as the industry descended into Chicago for the start the Chicagoland Area Bicycle Dealers Association show.

Posted in Industry News
Two-day show starts Wednesday in new venue.
December 20, 2017
Seven states have passed e-bike bills and several more are close.

IRVINE, Calif. (BRAIN) — Expanding trail access for e-MTBs, how to market e-bikes to grow category awareness, and overcoming lingering hurdles of selling e-bikes at traditional bike shops were among the key topics at the BPSA PeopleForBikes E-Bike Summit held at Shimano's Irvine offices last week.

Posted in Industry News
December 12, 2017

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles rolled out its Customer-Connect online sales program to dealers on Monday.

Posted in Industry News
Company says it wants to remove barriers to purchase but keep retailers involved in the customer experience.
November 22, 2017

BRAIN's editor-in-chief says female consumers are going to vote with their wallets when they encounter sexist marketing campaigns, but it's not BRAIN's job to protect companies from themselves.

Posted in Opinion/Analysis
November 13, 2017

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has made a series of changes under its new ownership, Rossignol Group.

Posted in Industry News
October 26, 2017

PHOENIX (BRAIN) — The Valley of the Sun has weathered a lot of turmoil since Bicycle Retailer paid visit to a dozen shops back in 2010. Of the retailers the BRAIN Dealer Tour visited in February of that year, three have closed, two have moved, one expanded, one downsized and at least three are now operating under new owners.

Posted in Retail News
September 29, 2017

KENT, Wash. (BRAIN) — Chris Speyer, managing director for Accell North America, is leaving the company to join REI as vice president of private brands. He will take on his new role Oct. 30.

Posted in North America
September 20, 2017

LAS VEGAS (BRAIN) — Brian Payne, CEO of the Central Indiana Community Foundation, began his keynote at the Industry Breakfast lamenting that Indianapolis wasn't chosen as the venue for Interbike next year.

But, "I do want to congratulate you on Reno-Tahoe," he added.

Posted in North America
Indianapolis was named as one of 52 places you must visit in 2014 by The New York Times following the opening of its Cultural Trail, said keynote speaker Brian Payne.

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