Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

September 20, 2016
Pivot Cycles sent out a record 247 bike demos on Monday.

LAS VEGAS (BRAIN) — Exhibitors report slow overall retail traffic Monday, but some improvement on the second day at Bootleg Canyon.

Posted in North America
September 16, 2016

KENT, Wash. (BRAIN) — Accell North America is now working with mobile bike shop franchisee operator Beeline Bikes to fulfill consumer orders made on its website.

Posted in North America
Company adds mobile vans as purchase and delivery option.
September 1, 2016
Signs throughout the demo grounds cautioned riders about speeds.

FRIEDRICHSHAFEN, Germany (BRAIN) — So how successful were Eurobike’s efforts to offer more demo riding opportunities by extending its demo to all three days of the trade show as well as its consumer festival days? It’s still a bit early to tell, but so far supplier reaction is mixed.

Posted in Industry News
September 1, 2016
The wall of MIPS layers at the company's Eurobike booth. Close to 60 bike helmet brands use MIPS.

FRIEDRICHSHAFEN, Germany (BRAIN) — While MIPS’ origin dates back to 1995, when Swedish neurosurgeon Hans Von Holst began evaluating helmets and studying head trauma, it’s only in recent years that the multi-directional impact protection system has become a buzz word in the bike industry.

Posted in Product/Tech
September 1, 2016
Gaspare Licata (left) and Nicolo Mannoni

FRIEDRICHSHAFEN, Germany (BRAIN) — Selle Royal Group has kept sales and marketing for its Fizik, Brooks, Crankbrothers and Selle Royal brands separate in an effort to not create confusion in the market. But now the Italian company is looking to begin integrating certain functions.

Posted in Industry News
August 31, 2016
Ridley's Jane SL

FRIEDRICHSHAFEN, Germany (BRAIN) — Belgian tough is now available in women’s sizing. Ridley launched its lineup of women’s road bikes Wednesday night during a dinner presentation at the Zeppelin Museum in Friedrichshafen.

Posted in Product/Tech
August 31, 2016
Fruita's city manager, Mike Bennett, and Mayor Lori Buck.

FRIEDRICHSHAFEN, Germany (BRAIN) — Fruita city manager Mike Bennett and Fruita Mayor Lori Buck are here handing out their business cards — in the shape of bike cogs — and meeting European companies, in hopes to recruit them to locate their offices or U.S. headquarters in their Western Colorado mountain town.

Posted in International
August 30, 2016
Courtesy photo from this week's press preview at Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — For the first time in its 25-year history, consumers will be able to demo bikes at Eurobike. The show expects to offer roughly 3,500 bikes for demo over the weekend following the trade-only days, Aug. 31 to Sept. 2.

Posted in International
August 30, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — Changing consumer behaviors are forcing the European bike industry to take a good look at its supply chain and where it can shorten lead times and respond to market demands and changes more quickly, said Jack Oortwijn, editor of Bike Europe, as he set the stage for a conference addressing the major challenges suppliers face in bringing production back to Europe.

Posted in International
August 24, 2016
Raleigh's new Santa Monica store

SANTA MONICA, Calif. (BRAIN) — Accell North America held a grand opening party over the weekend to celebrate the opening of its first dedicated Raleigh brand store in the nation. The store on Main Street in Santa Monica isn’t new for Accell North America. But it was formerly an Izip e-bike concept store.

Posted in Retail News

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