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Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

April 10, 2014
A Leisure Trends consumer survey showed 95 percent of recent bikes purchased were priced under $1,000.

MONTEREY, Calif. (BRAIN) — The stats don’t lie and shrinking shipments of bikes to specialty retailers as well as sell-through of those bikes to consumers suggests more needs to be done to boost cycling participation, provide more accessibility with entry level product and sell the experience of cycling rather than complex technology.

Posted in North America
Multi-pronged approach needed to grow beyond enthusiast market.
April 7, 2014
Danny Lysenko

PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about the changes at the

Posted in North America
February 25, 2014
A mockup of the Boulder BikeLife cover

BOULDER, Colo. (BRAIN) — Catalyst Communication is preparing to launch a new marketing promotion. BikeLife Cities will consist of a full-color magazine that will mail to a city's residents, a website, social media outreach and email marketing campaign.

Posted in North America
BikeLife Cities to debut in May.
February 18, 2014

LONG BEACH, Calif. (BRAIN) — Consumer electronics giant Pioneer Electronics is introducing a new power meter, slightly different from what the company showed at last year's Interbike.

Posted in Product/Tech
February 7, 2014
Fritz's Skate Bike & Surf opened in 1989 to sell and rent Rollerblades.

MIAMI BEACH, Fla. (BRAIN) — On the final day of the BRAIN Dealer Tour, our group rode through downtown Miami — past skyscrapers, the Miami Heat's American Airlines Arena and across the yacht-strewn Venetian Causeway — on our way to South Beach. The area has seen commercial rent prices skyrocket.

Posted in Retail News
BRAIN Dealer Tour Report: Day 3
January 28, 2014
Travis Tygart

MARINA DEL REY, Calif. (BRAIN) — U.S. Anti-Doping Agency’s Travis Tygart kicked off the Triathlon Business International conference with an admission: “I was asked to talk about the Lance Armstrong case, but it’s a case we’re ready to stop talking about.”

Posted in Industry News
January 28, 2014

MARINA DEL REY, Calif. (BRAIN) — As Twitter.com lit up with chatter on doping and comments from the presentation by U.S. Anti-Doping chief executive Travis Tygart at the Triathlon Business International conference Monday, Lance Armstrong chimed in.

Posted in Industry News
January 23, 2014

MONTREAL (BRAIN) – Dorel Industries announced that it’s restructuring operations at its recreational/leisure segment. Dorel will close its assembly and testing facility in Bedford, Penn.

Posted in Industry News
UPDATED
January 7, 2014

ROCKY RIVER, OH (BRAIN) — When Scott Cowan learned about Electra’s ownership change Monday, he was both stunned and concerned. The owner of three family-oriented shops in Ohio also sells Raleigh and Giant, but Electra is one of his main brands.

Posted in Retail News
Non-Trek dealers fear being frozen out of the cruiser brand, while some Waterloo faithful see upside.
November 15, 2013

FAIRFIELD, CT (BRAIN) — Zane’s Cycles president Christopher Zane is offering a $2,000 reward for information that may lead to the arrest of shoplifters who he said are responsible for taking a 2013 Trek Domane 5.9 from his Fairfield, Conn., store. Zane’s Cycles flagship store is in Branford, Conn.

Posted in Retail News

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