Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

January 13, 2017

MORGAN HILL, Calif. (BRAIN) — In a letter to retailers this week, Specialized said that it has enabled automated inventory data exchange with four major retail point-of-sale providers. The company is inviting dealers to subscribe to share their inventory data.

Posted in North America
Inventory data exchange program goes live.
January 10, 2017
Adam Vollmer and the Faraday Porteur at the Interbike 2014 show

ALMERE, The Netherlands (BRAIN) — Pon Holdings, owner of several bike brands including Cervélo, Gazelle, Focus and Santa Cruz, has acquired lifestyle e-bike company Faraday Bicycles. The purchase price was not disclosed.

Posted in North America
Dutch conglomerate expands e-bike brand mix.
December 20, 2016

MORGAN HILL, Calif. (BRAIN) — In a letter emailed to U.S. and U.K. dealers on Monday, Specialized announced that it's moving its model year 2018 retailer event to September 2017.

Posted in North America
October 19, 2016

ST. CHARLES, Ill. (BRAIN) — The Chicagoland Area Bicycle Dealers Association show is growing in size to fit companies interested in exhibiting at the February show, which is set to return to the Pheasant Run Resort in St. Charles, a suburb about an hour outside of Chicago.

Posted in North America
October 19, 2016
Dealer Tour Atlanta riders along the city's BeltLine trail.

BOULDER, Colo. (BRAIN) — While the final presidential debate before the November election is set to take place tonight, the industry should also be aware of 20 city and local county ballot measures that are up for votes and could greatly impact funding for bike paths and trails.

Posted in North America
Voters to pass or reject billions of dollars toward bike paths, programs.
October 13, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers have announced new dates for the 2018 trade show. Eurobike will move earlier in the year, kicking off on Sunday, July 8, and it will be exclusively for trade visitors, eliminating its consumer festival days.

Posted in International
Trade show does away with consumer day and aligns with earlier product cycle in effort to unify industry under one show.
September 20, 2016
Pivot Cycles sent out a record 247 bike demos on Monday.

LAS VEGAS (BRAIN) — Exhibitors report slow overall retail traffic Monday, but some improvement on the second day at Bootleg Canyon.

Posted in North America
September 16, 2016

KENT, Wash. (BRAIN) — Accell North America is now working with mobile bike shop franchisee operator Beeline Bikes to fulfill consumer orders made on its website.

Posted in North America
Company adds mobile vans as purchase and delivery option.
September 1, 2016
Signs throughout the demo grounds cautioned riders about speeds.

FRIEDRICHSHAFEN, Germany (BRAIN) — So how successful were Eurobike’s efforts to offer more demo riding opportunities by extending its demo to all three days of the trade show as well as its consumer festival days? It’s still a bit early to tell, but so far supplier reaction is mixed.

Posted in Industry News
September 1, 2016
The wall of MIPS layers at the company's Eurobike booth. Close to 60 bike helmet brands use MIPS.

FRIEDRICHSHAFEN, Germany (BRAIN) — While MIPS’ origin dates back to 1995, when Swedish neurosurgeon Hans Von Holst began evaluating helmets and studying head trauma, it’s only in recent years that the multi-directional impact protection system has become a buzz word in the bike industry.

Posted in Product/Tech

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