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Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

August 24, 2016
Raleigh's new Santa Monica store

SANTA MONICA, Calif. (BRAIN) — Accell North America held a grand opening party over the weekend to celebrate the opening of its first dedicated Raleigh brand store in the nation. The store on Main Street in Santa Monica isn’t new for Accell North America. But it was formerly an Izip e-bike concept store.

Posted in Retail News
August 18, 2016

LOUISVILLE, Colo. (BRAIN) — After more than 13 years supplying apparel and footwear for runners, Pearl Izumi will exit the business and focus completely on its core cycling business, the company said. “This is a tough decision, but it’s time to recommit to our core,” said Mike O’Connor, president of Pearl Izumi.

Posted in North America
Company recommits to its core business in bike.
August 16, 2016
ASI announces the acquisition to employees Tuesday afternoon.

PHILADELPHIA (BRAIN) — Advanced Sports International has bought the nation’s largest bicycle retailer, Performance Bicycle, including its 106 stores, private-label brands Forte, Spin Doctor, Transit and Scattante, and online businesses Performancebike.com and Nashbar.com.

Posted in North America
June 28, 2016

BLOOMINGTON, Minn. (BRAIN) — Salsa Cycles told its dealers Friday that it plans to begin selling through select REI stores in July. The QBP-owned brand said it will sell model-year 2017 at 11 stores, and will be “starting small.”

Posted in Industry News
June 22, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized has promoted several staff in an effort to "bring our leaders closer to retail partners," the company said. It has also eliminated five positions as part of a restructuring.

Posted in North America
June 20, 2016

ARNOLD, Md (BRAIN) — Brick-and-mortar retailer Bike Doctor has operated a franchise business for 24 years. Now the Maryland retailer is looking to take the franchise model to the road with mobile bike repair, called Bike Doctor Mobile.

Posted in Retail News
June 16, 2016

LEXINGTON, S.C. and LÉVIS, Quebec (BRAIN) — Hawley-Lambert has laid off 13 staff from its Lexington offices as it continues to integrate both companies and finalizes the transition of back-end functions to Lévis, Quebec.

Posted in North America
June 3, 2016

BOULDER, Colo. (BRAIN) — Stages Cycling has hired Bernie Doering from Vista Outdoor. Doering will head marketing and sales for Stages Cycling's outdoor business, a new position for the company, which sells power meter cranks for bikes as well as stationary bikes for the fitness club market.

Posted in North America
Former Vista Outdoor, BRG Sports and Nike exec starts at the power meter company in August.
May 25, 2016
The Canyon headquarters in Koblenz, Germany.

KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.

Posted in North America
Investment firm provides capital for expansion.
April 26, 2016

CHICAGO (BRAIN) — SRAM president Stan Day said the company has experienced soft sales over the past 12 months and is tightening its belt while putting focus on new areas of the business. Just what those new areas are, Day said he'd rather not say for strategic reasons.

Posted in International
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