Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.
All articles by Lynette Carpiet
MONTEREY, Calif. (BRAIN) — It’s called DRAFT, and PeopleForBikes had the idea for it about two years ago. The first one was held in Denver and drew 95 people. DRAFT brings together people to talk bikes and build community while enjoying craft beer.
MONTEREY, Calif. (BRAIN) — The impact of high inventory levels on the specialty channel was felt especially hard last year. But gaining a better grasp on inventory and forecasting is a complicated issue that bike brands feel they are ill-equipped to solve quickly.
KOBLENZ, Germany (BRAIN) — Canyon Bicycles GmbH has made several key hires in the U.S. as it prepares to begin selling direct to consumers in late summer.
OGDEN, Utah (BRAIN) — Enve moved into its new building last October, but the wheel brand recently held its grand opening in conjunction with the North American Handmade Bicycle Show.
SALT LAKE CITY, Utah (BRAIN) — It’s been called the epicenter of bike innovation. And as you walk the aisles of the North American Handmade Bicycle Show, it’s easy to see why. From radical to subtle, the artistry is wide-ranging.
SALT LAKE CITY, Utah (BRAIN) — Tracking down Don Walker for an interview was no easy task. As the show has grown, he’s got more to keep on top of.
MONTRÉAL (BRAIN) — During an earnings call Thursday afternoon East Coast time, Dorel executives reassured financial analysts that despite revenue losses in the cycling division, the company is working on maintaining profitability through a number of moves including price increases at Caloi, inventory reduction to improve margins, and cost cutting through restructuring.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is unveiling a new program to give retailers cash incentives to write orders at the show. The PayBack buyer rewards program allows retailers to earn cash back for booking at-once orders during the show with participating brands.
CHARLOTTE, N.C. (BRAIN) — Sandy Nicholls will be leaving the Gita Sporting Goods offices in Charlotte for one last time Feb. 24 after 39 years working for the distributor/importer of Italian cycling goods.