Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

October 19, 2016

ST. CHARLES, Ill. (BRAIN) — The Chicagoland Area Bicycle Dealers Association show is growing in size to fit companies interested in exhibiting at the February show, which is set to return to the Pheasant Run Resort in St. Charles, a suburb about an hour outside of Chicago.

Posted in North America
October 19, 2016
Dealer Tour Atlanta riders along the city's BeltLine trail.

BOULDER, Colo. (BRAIN) — While the final presidential debate before the November election is set to take place tonight, the industry should also be aware of 20 city and local county ballot measures that are up for votes and could greatly impact funding for bike paths and trails.

Posted in North America
Voters to pass or reject billions of dollars toward bike paths, programs.
October 13, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers have announced new dates for the 2018 trade show. Eurobike will move earlier in the year, kicking off on Sunday, July 8, and it will be exclusively for trade visitors, eliminating its consumer festival days.

Posted in International
Trade show does away with consumer day and aligns with earlier product cycle in effort to unify industry under one show.
September 20, 2016
Pivot Cycles sent out a record 247 bike demos on Monday.

LAS VEGAS (BRAIN) — Exhibitors report slow overall retail traffic Monday, but some improvement on the second day at Bootleg Canyon.

Posted in North America
September 16, 2016

KENT, Wash. (BRAIN) — Accell North America is now working with mobile bike shop franchisee operator Beeline Bikes to fulfill consumer orders made on its website.

Posted in North America
Company adds mobile vans as purchase and delivery option.
September 1, 2016
Signs throughout the demo grounds cautioned riders about speeds.

FRIEDRICHSHAFEN, Germany (BRAIN) — So how successful were Eurobike’s efforts to offer more demo riding opportunities by extending its demo to all three days of the trade show as well as its consumer festival days? It’s still a bit early to tell, but so far supplier reaction is mixed.

Posted in Industry News
September 1, 2016
The wall of MIPS layers at the company's Eurobike booth. Close to 60 bike helmet brands use MIPS.

FRIEDRICHSHAFEN, Germany (BRAIN) — While MIPS’ origin dates back to 1995, when Swedish neurosurgeon Hans Von Holst began evaluating helmets and studying head trauma, it’s only in recent years that the multi-directional impact protection system has become a buzz word in the bike industry.

Posted in Product/Tech
September 1, 2016
Gaspare Licata (left) and Nicolo Mannoni

FRIEDRICHSHAFEN, Germany (BRAIN) — Selle Royal Group has kept sales and marketing for its Fizik, Brooks, Crankbrothers and Selle Royal brands separate in an effort to not create confusion in the market. But now the Italian company is looking to begin integrating certain functions.

Posted in Industry News
August 31, 2016
Ridley's Jane SL

FRIEDRICHSHAFEN, Germany (BRAIN) — Belgian tough is now available in women’s sizing. Ridley launched its lineup of women’s road bikes Wednesday night during a dinner presentation at the Zeppelin Museum in Friedrichshafen.

Posted in Product/Tech
August 31, 2016
Fruita's city manager, Mike Bennett, and Mayor Lori Buck.

FRIEDRICHSHAFEN, Germany (BRAIN) — Fruita city manager Mike Bennett and Fruita Mayor Lori Buck are here handing out their business cards — in the shape of bike cogs — and meeting European companies, in hopes to recruit them to locate their offices or U.S. headquarters in their Western Colorado mountain town.

Posted in International

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