BLOOMINGTON, MN (BRAIN) — QBP is launching another bike accessory brand, called iSSi. The first product in the line is a $75 mountain bike-style pedal that will be available in eight colors.
The pedal is available now, and rebuild kits will be available next month. Additional pedal models will debut throughout early 2014.
The iSSi pedals will be available in Bright Silver, Intense Black, Brilliant White, Hi-Vis Yellow, Hi-Vis Orange, Tru Blu, Really Red, and iSSi Pink.
“We are creating iSSi specifically to support specialty bicycle retailers,” said Jason Gaikowski, QBP director of brand design and marketing. “Pedal iSSi is competitively priced at $75 MSRP and offers dealers a healthy 50 percent margin with strong MAP and Sales policies.”
“We believe iSSi will help retailers create more — and more loyal — customers. Cyclists feel a deep connection with their bikes. By uniting flawless function, unique design and color options, iSSi lets riders personalize their bikes to reflect their owner’s style."