EMERYVILLE, Calif. (BRAIN) — Clif Bar & Company's new Kit's Organic Fruit + Seed bars are made with all organic fruit and seeds. The bars were inspired by Kit Crawford, owner and co-chief visionary officer of the company, motivated by her own experiences on her family farm and in her kitchen. The bars are made with just a handful of ingrediants and no added sugar.
As president of the Clif Bar Family Foundation, Kit Crawford spearheaded the launch of Seed Matters, an initiative designed to improve and protect organic seeds to ensure an adequate supply of nutritious and productive crops that benefit people and the planet.
"I'm constantly amazed by the power of seeds. They may be small, but they are mighty — surprisingly nutritious and come in so many interesting flavors and textures," said Crawford. "In crafting Kit's Organic Fruit + Seed Bar, we've combined some of my favorite organic fruits and seeds to create delicious new flavors of our own that we can't wait to share with our fans."
The entire line is USDA-certified organic, gluten-free, soy free, dairy free and contains 200 calories or less. They also contain zero grams trans fat, and do not contain partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. The Clif Kitchen also sources ingredients that are not genetically engineered.
The new bars are a available in four flavors: Apricot Sesame Seeds, Cherry Pumpkin Seeds, Lemon Vanilla Chia Seeds and Coconut Sesame Seeds. They will be sold in natural food stores and at ClifBar.com for $1.59 per bar.