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Nuun upgrades sports drink formulas to be plant-based

Published February 2, 2016

SEATTLE (BRAIN) — Nuun has updated the formula of its sports hydration products, Nuun Active and Nuun Energy. The new formulas are certified vegan, gluten-free, dairy-free, and soy-free and they are tested by a third party to be certified as "Informed-Choice Trusted By Sport," which ensures they do not contain substances that are banned by athletic organizations.

The recipe for Nuun Active and Nuun Energy is built on the current base formulas' electrolyte blend and has been upgraded with the addition of new plant-based sweeteners and ingredients, including monk fruit extract, beet juice powder and avocado oil. The primary sweetener in Nuun is now monk fruit extract, a low glycemic, zero-calorie sweetener. Avocado oil is used in the production and manufacturing of Nuun tablets. The caffeine source for the Nuun Energy product is derived from organic green tea extract. Another new ingrediant is non-GMO sourced dextrose, a fast releasing carbohydrate.

Nuun claims to be the best selling sports drink product in bike, run, outdoor specialty, and outdoor chain stores, and is now available at every Whole Foods in the country, along with other natural foods retailers including Sprouts and the Vitamin Shoppe.

"I am very proud of what the Nuun team has achieved together improving on what was already a marketplace leader," said Kevin Rutherford, Nuun's president and CEO. "We challenged ourselves two years ago to leverage all of our collective resources to deliver the best Nuun possible. We have exceeded our expectations and are very thankful of the support we have received from our customers."

Nuun also is making an effort to support athletes who promote clean sport, including runner Kara Goucher, cyclocross star Jeremy Powers and runner Lanni Marchant.

"At Nuun, we're on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life's next personal best," said Rutherford. "This is only achieved through bringing awareness to these important issues rewarding those that choose to do the right thing and providing opportunity to those that are less advantaged."

Nuun products continue to be sold in a recyclable tube of 10 tablets, retailing for $6.99. The new formulas are available now.

More information: nuun.com.

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