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Pure Cycles launches road bike line with two $500 models

Published November 16, 2016
The Pure Cycles Veleta.

BURBANK, Calif. (BRAIN) — Pure Cycles is entering the road bike market with two new models, each retailing for $500. The bikes are sold through dealers and online with optional pick-up and assembly at participating retailers through Pure Cycles' BYLT program. For online customers, full assembly and delivery is an extra $99; assembly for pickup is $75; shipping for an unassembled bike is free.

The two road bike models, the Bonette and the Veleta, each have chromoly frames and forks with rack and fender eyelets, Shimano Claris 16-speed drivetrain, Promax brakes, alloy handlebars and micro-adjust seatpost, and alloy rim 32-hole wheels with stainless steel spokes. The wheels are shod with Hutchinson Nitro II 28mm tires. The bikes are available in six sizes, from 49cm to 60cm. The two models are the same except for the frame color.

About 400 stores are participating in Pure Cycles' BYLT program, the company said.

More information: purecycles.com/collections/road-bikes

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