News

LYNDON STATION, WI (BRAIN)—Bike Profits, a division of Jay Townley and Associates, is conducting two Tele-Seminars titled: Growing the Bicycle Market, One Shop at a Time.

BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.

There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.

BY MATT WIEBE AND MARC SANI

SAN DIEGO, CA—It appears the bicycle industry shrugged off Wall Street’s woes and a year-long drumbeat of sour economic news, posting respectable 4 percent growth in wholesale revenue last year.

SHENZHEN, China—Rising raw material and energy prices have contributed to steady cost increases over the last few years, but those cost hikes will likely pale next to the price hike for the 2009 model year, especially for bikes made in China.

CARSON CITY, NV (BRAIN)—Veltec has signed an agreement to become the licensee of the Descente brand for the cycling, triathlon, running and fitness markets in North America and Europe.

Veltec will create a new soft goods division comprised of Descente and Shebeest, which Veltec acquired in 2005.

GREENVILLE, SC (BRAIN)—Hincapie Sportswear and Barkley, one of the largest independent advertising agencies in the United States, are partnering to create a new development cycling team that focuses on riders under 23 years old.