BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
Everyone at BRAIN was startled last Monday morning to find something more shocking than publisher Marc Sani in Lycra—a brand new coffee machine in BRAIN's lunch room/intern area/war room.
SARATOGA SPRINGS, NY (BRAIN)—Serotta has hired new personnel to bolster its Brand Management team.
LEXINGTON, SC (BRAIN)—Storck Bicycle is in final preparations for its upcoming, seven month tour of the United States.
TEMECULA, CA (BRAIN)—Intense Cycles has a brand new Web site that's easier to navigate, has better images and provides more information about Intense Cycles and its products.
All of the 2008 bikes are now online including the new M6 and Slopestyle.
Click on link to check it out.
Cannondale cordially invites you to the Tarrywile Lodge to drink from a couple new MTB offerings—the Rize and Moto.
Click on link to be invited in.
For further information on these two new bikes, be sure to read the April 1 Bicycle Retailer and Industry News.
HALEAKALA NATIONAL PARK, Maui (BRAIN)—The moratorium on commercial downhill bike rides in Haleakala National Park on Maui will continue until a full evaluation of the impact from the activity is completed, according to the National Park Service.
KENT, WA (BRAIN)—The brand new Inlineparts.com Web site has just gone live.
One of the best features of the new Inline site is the live database content. This means that when an Inline product gets added to the SBS database, it instantly shows up on the Inline Web site.
BEAVERTON, OR (BRAIN)—Yakima has promoted Liz Szulczewski to regional sales director for the Western territory and hired Ross Gilsrud as regional sales director for the Central region.
The legendary science-fiction author Arthur C. Clarke died recently at 90 years old. He is the author of literary masterpieces such as "Childhood's End" and "2001: A Space Odyssey."
MOUNT PROSPECT, IL (BRAIN)—The National Sporting Goods Association (NSGA) Board of Directors has chosen Matt Carlson as successor to retiring president and chief executive officer Jim Faltinek.
SAN DIEGO, CA (BRAIN)—Zoic Clothing has raised $1,600 for Outdoor Outreach through its 2nd annual spring fundraiser, a mountain bike ride and sponsored raffle.
BETHEL, CT (BRAIN)—Cannondale plans to bring the On concept bike into production in the near future.
"It's on for sure," said Bill Rudell, marketing manager for Cannondale. "We're just in the prototype/testing stages. I think we'll see it in the line as a 2010 model year—if all goes well."
Dick Burke's memorial celebration Monday night brought out the biggest names in the industry. The evening included a succession of heartfelt speeches and a slide show, followed by a reception with food and beer featuring custom labels with his caricature and inscription.
MILWAUKEE, WI (BRAIN)—It seemed appropriate that the memorial celebration for Dick Burke, founder and chairman of Trek Bicycle, was held on St. Patrick’s Day.
"When logic and proportion
Have fallen sloppy dead
And the White Knight is talking backwards
And the Red Queen's 'off with her head!'
Remember what the door knob said:
FEED YOUR HEAD"
CAVARZERE, Italy (BRAIN)—Fondriest Bici, the Italian designer and builder of high-end road racing bikes, has returned to the United States with exclusive distributor, Velo Europa Imports.
PORT COQUITLAM, British Columbia (BRAIN)—Mace has launched a new Web site in both flash and static format.
This year's site features high-res images that you can download, suggested Canadian and U.S. pricing, enhanced "Find a Dealer" buttons and product pages that you can bookmark for easier reference.
MILWAUKEE, WI (BRAIN)—The industry is gathering for Dick Burke's Celebration of Life this afternoon and tonight at the Milwaukee Youth Arts Center.
From 2 p.m. - 5 p.m. is for paying respect to the family. From 5 p.m. is a celebration of life program. Cocktails and food to follow.
BY MATT WIEBE
IRVINE, CA—When Shimano’s Coasting bikes made their debut on retail show floors last year, sales were aided in large part by the amount of media coverage the company generated. But as new models hit the floors this season, retailers are uncertain they will sell-through at the same pace.