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North America

MEQUON, WI (BRAIN)—Hayes Bicycle Group has restructured its sales force under the direction of Adam Micklin, the company’s new director of global sales.

AIGLE, Switzerland (BRAIN)— The UCI provided some clarity this week into the cost and timeframe associated with a new preproduction approval process for frame and fork concepts.

Tagged Racing & Sponsorship

BRAIN wishes you and yours a very Merry Christmas!!! Current news coverage will resume on Monday, December 27.

Tagged BRAIN News

MORGAN HILL, CA (BRAIN)—Specialized is launching First Gear, a youth cycling initiative with a global reach that promotes cycling as a regular part of kids’ lives.

Tagged Advocacy/Non-profits

LAGUNA BEACH, CA (BRAIN)—The Dreambikes program came about as a way for Crankbrothers to display its new line of components and demonstrate a new visual paradigm for the mountain bike.

Tagged Advocacy/Non-profits

CORTEZ, CO (BRAIN)—Osprey Packs has received Men’s Journal magazine’s 2010 Gear of the Year award for its Raptor 10 mountain biking hydration pack. It is featured in the current Gear of the Year special issue, available on newsstands now.

Tagged Awards

BATAVIA, IL (BRAIN)—Sigma USA will be moving to a new location approximately three miles from its current suburban Chicago location. The new building located in St Charles, Illinois is a larger, newer and more energy efficient facility.

“I love this town. But what they need to do is create a moratorium on the sign rules for Christmas, as long as the signs are related to the holidays. Then get everyone to put up lights and decorate and attract people to the city to look at how beautiful it is.”

SAN RAFAEL, CA (BRAIN)—The President's Council on Fitness, Sports & Nutrition (PCFSN) has chosen Marilyn Price to receive a 2010 PCFSN Community Leadership Award.

Tagged Awards

IRVINE, CA (BRAIN)—Shimano plans to revise its distributor and retail pricing for aftermarket sales of its high-end components effective Jan. 1. The change, which will reduce margins throughout the supply chain, is an effort by Shimano to help combat pricing from on-line discounters.

Tremendous Wall Street Journal story on the U.S. Postal Service team—from start to finish and everything in between. Click on title and link to read full story.

AUGUSTA, ME (BRAIN)—Nancy Grant of Portland has been named as the Bicycle Coalition of Maine’s new executive director.

DENVER, CO (BRAIN)—Primal Wear has redesigned its business-to-business Web site,, as well as its Online Dealer Sales Program.

FLAGSTAFF, AZ (BRAIN)—Teva said it plans to launch its first-ever mountain bike shoe in the fall of 2011.

The brand collaborated with Teva athlete and professional mountain biker Jeff Lenosky to design the Links, a freeride mountain bike shoe with technical features, according to a press release.

MELBOURNE, Australia (BRAIN)—The Australian bicycle industry is expected to import more than 1.3 million bikes this year, marking the second highest total in history behind 2007.

VIENNA, VA (BRAIN)—Bikes for the World is losing its long-time storage site in Northern Virginia to redevelopment and is soliciting leads for a new location in the region.

Tagged Advocacy/Non-profits

EUGENE, OR—Rolf Prima has signed DaDa Sports as its distributor for the Philippines.

Tagged Distributor news

FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike will be launching a new public exhibition called VELOBerlin on March 26 and March 27.

VELOBerlin is a co-production of Eurobike and Berlin’s cycling center of excellence, Velokonzept.

Tagged Tradeshows and conferences

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have new floor layout for the 2011 edition of its International Bicycle Expo (September 14-16).

Tagged Tradeshows and conferences / Interbike

EAGLE, CO (BRAIN)—A hit-and-run driver who plowed into a cyclist in Vail will only be charged with a misdemeanor after a judge on Thursday accepted a controversial plea deal, according to a Colorado news report.


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