AMES, IA (BRAIN)—Cycle Force Group is now carrying Pedalite lighting products that include 360 Degree Visibility Pedal Lights, Baglite and Anklelite.
Pedalite International is a UK based company that designs, manufactures and distributes environmentally friendly safety products worldwide.
LOS ANGELES, CA (BRAIN)—Amaury Sport Organisation (ASO) and AEG, owners respectively of the Tour de France and the Amgen Tour of California cycling races, have expanded their media partnership to provide unprecedented coverage of the Amgen Tour of California in 2010.
HIGHLAND, CA (BRAIN)—Bahati Foundation Pro Cycling Team member Jorge Alvarado was struck and killed last Thursday evening in San Bernardino County by a teenager who was racing his car, according to local sheriff's officials.
MADONE, Italy (BRAIN)—Vittoria S.p.A. continues to shape its international expansion as it has appointed Ralph Prins to area sales manager of Benelux.
"Congrats to Phil Mickelson on his 3rd Masters victory. His wife and mom both battling breast cancer. They inspire us. Livestrong."
—Lance Armstrong (via Twitter)
VISTA, CA (BRAIN)—Masi Bicycles has appointed Monterey Industries as its exclusive distributor of Masi Bicycles and Brev. M parts in the UK and Ireland.
NEWBURY PARK, CA (BRAIN)—Giant Bicycle has introduced a new national retail education program focused on helping retailers market and sell to women.
WATERTOWN, MA (BRAIN)—Seven Cycles sales grew 10 percent over the first quarter compared with last year. The growth exceeded Seven's projections and in order to respond, the company is hiring across the board to keep up.
MADISON, WI (BRAIN)—Saris Cycling Group president Chris Fortune departs tomorrow on a one-week trip to Europe to tour urban bicycle centers and bring best practices back to his hometown of Madison.
SCOTTS VALLEY, CA (BRAIN)—Giro Bike has named Dain Zaffke as its new brand manager. He starts on April 14.
COSTA MESA, CA (BRAIN)—The NBDA Board approved a three-year partnership for Growth Cycle to create a dealer-focused staff training program for U.S. bicycle retailers.
GOODYEAR, AZ (BRAIN)—Industry veteran Bill Fields is recovering from viral encephalitis.
According to his wife Jennifer Fawcett, Fields will be in the hospital about another week and then go through acute rehabilitation.
If you follow Twitter than you don't have to read any further because you already know that the most famous social networker the bicycle industry has ever known, one Tim "Masiguy" Jackson, is a proud papa once again.
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) has hired Andy Phelps to be its new Re-Cyclerly Bike Shop manager.
Phelps joins TFK with years of experience in retail bike shops ready to oversee the renovation of the Re-Cyclery Bike Shop located at TFK's national headquarters in San Rafael, CA.
STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger has retained Backbone Media to manage its public relations. Backbone will support Honey Stinger's media communications, product placement, branded content and social media strategy.
Congrats to BRAIN's Robert Torrico and family on the birth of their second child—Sydney Keala Torrico. She was born in the wee hours of Tuesday morning weighing in at 6 lbs, 15 oz.
MONTREAL, Quebec (BRAIN)—Dorel Industries has secured new long-term financing through the sale of $200 million in guaranteed notes.
WASHINGTON, D.C. (BRAIN)—Shipments of kids' bikes to Australia helped push U.S. bike exporters' January business 16 percent over last year. Exports of kids' bikes increased 1,336 units, a 71 percent jump, while adult exports dropped 421 units.
CHATSWORTH, CA (BRAIN)—Currie Acquisitions LLC (dba Currie Technologies) has received a $6.5 million investment infusion from Main Street Capital Corporation—a Houston-based private equity firm.