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SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) has earned $25,000 as one of the three bike-focused nonprofits Clif Bar & Company has selected to lead its 2 Mile Challenge, a program that encourages the public to bike instead of drive trips under two miles.

Tagged Advocacy/Non-profits

SANTA CRUZ, CA (BRAIN)—With the transfer of Swobo business and logistics to Santa Cruz Bicycles completed, Sky Yaeger has sold her minority shares and left Swobo. Yaeger worked with Santa Cruz management for the past three months to insure a smooth transition of the business.

Tagged People

WASHINGTON, D.C. (BRAIN)—When the Senate imposed price controls on debit transactions, it looked like a big win for retailers on paper.



PHILADELPHIA, PA—Pat Cunnane, president of Advanced Sports Inc., traveled to China at the end of April to make sure the bikes he needed would be on their way.


BURNABY, British Columbia—Custom apparel may not be the flashiest category in the industry, but it is a growing one and without a clear leader many companies are clamoring to capture a bigger piece of the pie.

LEXINGTON, MA (BRAIN)—The Mass BikePike Tour, a bicycle tour in Massachusetts, is now accepting registrations for its four-day event to take place August 5 - 8, 2010.

Tagged Events

SAN CLEMENTE, CA (BRAIN)—Bike Magazine was awarded its third Maggie in two years at the Western Publishing Association’s (WPA) 59th Annual Maggie Awards, in recognition of the outstanding photography sequence in the December 2009 feature story, “Enter the Thaw.”

Tagged Awards

SEATTLE, WA (BRAIN)—Industry veteran Ric Hjertberg has entered into the wheel market once again, launching Mad Fiber.

Hjertberg was the founder of Wheelsmith and Wheel Fanatyk. He was also the new technology manager at Full Speed Ahead.

LOS ANGELES, CA (BRAIN)—The Tour of California kicks off Sunday in Nevada City and many of the biggest names in cycling will be competing including Lance Armstrong and Levi Leipheimer.

Tagged Events

NASHVILLE, TN (BRAIN)—Mike Gardner’s local online bicycle distribution business was spared the flooding that caused destruction across Tennessee. Because he feels so fortunate, Gardner wants to give back.

Tagged Advocacy/Non-profits

VAN NUYS, CA (BRAIN)—Daily order writing and OEM business for Easton Bell Sports’ cycling brands is starting to pick up after a challenging 2009, Paul Harrington, chief executive officer of Easton Bell Sports, said on Monday.

Tagged Earnings/Financial Reports

SAN JOSE, CA (BRAIN)—An up and coming player in the POS market, MerchantOS, has just signed up its 600th retail location.

CHULA VISTA, CA (BRAIN)—The BMX Hall of Fame is now accepting nomination applications for individuals to be considered for the class of 2010.

Tagged Awards

PETALUMA, CA (BRAIN)—CamelBak Products LLC has lost a case that sought to reclassify hydration packs imported from the Philippines in 2003 as "insulated food or beverage bags" that would have lowered duties more than 10 percent for the company.

WATSONVILLE, CA (BRAIN)—Fox Racing Shox has hired a former Nike general manager, Paul Fidrych, as its chief marketing officer.

The new CMO role has been created to expand the company’s marketing support for its powered sports, off-road and mountain bike business.

Tagged People

The world's first iPhone and iPad downhill mountain biking game called Steve Peat Downhill Mountain Biking is set to be released June 2010. UK-based iPhone app developer Apposing of Liverpool is putting it out. Click on link for their site.

WASHINGTON, D.C. (BRAIN)—Bolstered by a $25,000 grant from Clif Bar, the Alliance for Biking & Walking is playing a key role in a national effort to replace short car trips with bike travel.

Tagged Advocacy/Non-profits

WHISTLER, British Columbia (BRAIN)—Area riders are tuning their bikes and getting out their gear as the Whistler Mountain Bike Park opens for daily operations Saturday, May 15 with 16 trails and two skills centers to feed their adrenaline lust.

Tagged Events


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