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North America

Posted June 25, 2009
ST.PAUL, MN (BRAIN)—The 2009 Park Tool Tech Summit was a terrific success with more than 400 professional mechanics receiving hands-on training from some of the top technical experts in the industry.

It was such a success that the company is expanding from two to three cities for 2010.

Posted in North America Tagged Events
Posted June 24, 2009
SUN VALLEY, ID (BRAIN)—Twenty industry manufacturers gathered at Sun Valley Resort on Wednesday to showcase 2010 product in front of a select group of industry and non-endemic media during the inaugural Press Camp.

Posted in North America Tagged Events
Posted June 24, 2009
MENDHAM, NJ (BRAIN)—Van Dessel Sports has opened a storefront in its hometown to develop its brand and showcase the entire breadth of its line.

Posted in North America
Posted June 24, 2009
WILMINGTON, MA (BRAIN)—Pedro’s is implementing several steps in a restructuring effort in Europe, beginning with the opening of a new European customer support center in Lausanne, Switzerland on July 1, which will service the needs of Pedro’s European distributor base.

Posted in North America
Posted June 24, 2009
SUN VALLEY, ID (BRAIN)—Scott USA aims to increase its presence in the market in 2010 with the addition of several price point bikes, the expansion of its apparel and accessories offerings and the development of a new line of running shoes.

Posted in North America
Posted June 24, 2009
Here at the BRAIN Blog (click on link), you don't need a warrant to come in, just a little sense of adventure and a basic understanding of the English language. Actually, ignore the latter, you can just look at the pictures if you'd like.
Posted in North America
Posted June 23, 2009
NEWBURY PARK, CA (BRAIN)—Reuben Hernandez has joined Giant Bicycle as its new merchandising manager. He will continue the development and growth of Giant’s retailing program. Hernandez replaces Holly Wiese, former retail development and merchandising manager.

Posted in North America Tagged People
Posted June 23, 2009
VERDI, NV (BRAIN)—Sinclair Imports has entered into a long-term agreement with Argon 18 to exclusively distribute the Montreal-based high-end road brand in the United States. Argon 18, established in 1989, previously sold direct to U.S. retailers.

Posted in North America
Posted June 23, 2009
WASHINGTON, D.C. (BRAIN)—It might have only been the first stage of what could be a long race to finalize the next transportation bill, but Monday's unveiling of the Surface Transportation Authorization Act of 2009 by Rep. Jim Oberstar (D-MN) was a promising start for the future of federal bike project funding.
Posted in North America
Posted June 22, 2009
"My bike speed is similar to my Ironman days—and there's a reason for that. Strength helps cardio. In the last decade, I started to try to keep my strength up. As you get older, the fall-off in strength is greater than the decline in VO2 max [oxygen uptake]—unless you fight it."

Posted in North America
Posted June 22, 2009
CHICAGO, IL (BRAIN)—SRAM has hired Randy Neufeld as its Cycling Fund director.

Posted in North America Tagged People
Posted June 22, 2009
BETHEL, CT (BRAIN)—Dorel Industries has appointed Adam Ingrao as the new general manager for Cycling Sports Group (CSG) Canada.

Posted in North America Tagged People
Posted June 22, 2009
SUN VALLEY, ID (BRAIN)—Lifeboat Solutions kicks off the three-day inaugural Press Camp today in Sun Valley, Idaho, where 19 industry manufacturers will show their 2010 products to editors from nearly 30 endemic and non-endemic publications.

Posted in North America Tagged Events
Posted June 21, 2009
"Keep it off my wave."

Posted in North America
Posted June 21, 2009
NEWBURY PARK, CA (BRAIN)—Giant is partnering with Burger King Corporation in the “Transform Your Way” Game tied to the June 24 release of the motion picture “Transformers: Revenge of the Fallen.”

Posted in North America
Posted June 21, 2009
LAUSANNE, Switzerland (BRAIN)—After an absence of four years, the UCI Mountain Bike World Cup will make its big comeback in the United States in 2010.

Posted in North America Tagged Events
Posted June 21, 2009
BOULDER, CO (BRAIN)—IMBA has selected Rod Judd as its new membership manager.

Posted in North America Tagged People
Posted June 19, 2009
KENT, WA (BRAIN)—Diamondback marketing coordinator Trevor Knesal has exited the company. He had been with the company in that role since 2001.

Posted in North America Tagged People
Posted June 18, 2009
NORRIDGE, IL (BRAIN)—The long and arduous ISO 9001 review process is over with Lexco Cable and Lexco Bike being awarded the coveted prize: ISO 9001:2008 certification.

Posted in North America Tagged Awards
Posted June 18, 2009
ALBANY, NY (BRAIN)—Missy Giove, former mountain biking world champion, was being held on $250,000 bail on Thursday after federal authorities siezed more than 200 pounds of marijuana from a truck she was driving in upstate New York.

Posted in North America Tagged People

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