RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas product manager Erik Braucht hunkers over a small laptop; his eyes fixed on the numbers and what they might reveal.
BOULDER, CO (BRAIN)—Back by popular demand, the CatEye custom jersey themed computer contest is now live.
Guess each stage winner and average speed of the race for a chance to win a yellow, green, white, or polka dot Strada wireless computer.
Winners will be notified at the end of the tour.
GRENCHEN, Switzerland (BRAIN)—BMC opened the doors this week to its CHF 40 million ($37.5 million) fully automated factory at its headquarters in Grenchen, an industrial center in Switzerland’s Jura Valley.
CALGARY, Alberta (BRAIN)—Chariot Carriers has selected Hill & Knowlton as its North American public relations agency of record.
Not only is Jet Blue showing the Tour de France on its seat back TVs, it's also not charging passengers who bring their bikes with them for this entire month (they usually charge $50), in honor of the biggest cycling race in the world. Most airlines charge $200 - $300 to check in a bike.
NEWBURY PARK, CA (BRAIN)—Michelle Weiser, a Giant Bicycle employee since 2001, has passed away.
BY MATT WIEBE
VICENZA, Italy—As the euro tumbles against the U.S. dollar, importers of European brands are closely watching exchange rates. While some companies minimize exchange rate fluctuations in their pricing, others are adjusting price sheets accordingly.
BY MARC Sani
IT’S CALLED STP—SHORTHAND for the 202-mile Seattle to Portland Bicycle Classic. It’s an annual two-day ride-fest, held each July, and it puts 10,000 cyclists on a string of back roads that links these two Pacific Northwest cities.
BY MATT WIEBE
Bicycles are the answer to dependence on fossil fuels, growing carbon emissions, urban congestion, obesity and a variety of health issues—a perfect storm sure to sweep new bike buyers into shops. So where were the customers last year?
HAVERHILL, MA (BRAIN)—Back in April, Pedro's pledged to donate $20,000 to a new initiative of the International Mountain Bicycling Association. Coming up with that amount on-the-spot would require deep pockets but instead Pedro's declared that it would deliver on its promise over the next two years.
SCOTTS VALLEY, CA (BRAIN)—To celebrate the 97th edition of the Tour de France, Easton Cycling has partnered with Cyclingnews.com to give riders everywhere a chance to win a pair of the exact same carbon fiber wheels that will be used by the Easton-sponsored Team BMC Racing for each of the 21 days of the 2,200-mile r
MISSOULA, MT (BRAIN)—Adventure Cycling welcomes nominations for its 6th annual Bicycle Travel Awards.
Industry veteran Rick Vosper will now be a regular contributor to the BRAIN Blog. Click on link to check out Rick's BRAIN Blog debut.
LEXINGTON, MA (BRAIN)—Rob Vandermark, founder and president of Seven Cycles, has teamed up with three partners to open Ride Studio Café in Lexington, Massachusetts.
MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components has pledged $4,000 to the Marin County Bicycle Coalition following the arrest of a man accused of running down four cyclists in San Francisco June 2.
DENVER, CO (BRAIN)—MapMyRide.com, the Internet's premier provider of online mapping and training tools for cyclists, and Versus, the exclusive television home of the Tour de France in the U.S., have partnered for the second consecutive year to present the 2010 Le Tour Challenge benefiting the American Diabetes Assoc
LAGUNA HILLS, CA (BRAIN)—It’s not only the biggest race on the calendar for the pros, but also the industry.
PHILADELPHIA, PA (BRAIN)—Pat Cunnane was in a Performance store in Raleigh, North Carolina, the other day when a customer walked in and asked whether the store had a Fuji Absolute 3.0 in stock. Cunnane immediately took note.
DENVER, CO (BRAIN)—More than 100 cyclists gathered on the west steps of the Colorado State Capitol early this week to voice their disapproval of a bike ban in Black Hawk, a small gambling town in the state that’s made headlines for its new ordinance.