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Specialized's Dealer Intro Ends Today in SLC

Published October 16, 2007

SALT LAKE CITY, UT (BRAIN)—Specialized played host to 590 retailers and staff at its three-day 2008 product introduction held in Salt Lake.

Mike Sinyard, president and founder, said most dealers plan to leave either late today or early Thursday. The company held a variety of seminars to show off its new wares at the city's Salt Place Convention Center. Retailers were also test-riding the company's newest bikes at a nearby resort area. -Marc Sani

Topics associated with this article: Events

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