MILL VALLEY, CA (BRAIN)—Wilderness Trail Bikes recently launched its new Web site, www.WTB.com.
WTB worked with Zoltron—a renowned, Marin County, California-based design company—to create the all new blog-based site. The completely redesigned WTB.com places a greater emphasis on team news, product updates and product technology.
“WTB is associated with so many characters. Some of them like Steve Peat are WTB-sponsored pros; some, like Mark Weir, are on staff here,” said Dain Zaffke, WTB’s marketing coordinator. “There are tons of interesting people involved with our company. This new site will have a greater sense of community and give these characters more of a voice.”
The new site will be updated regularly with fun photos, updates and even videos. And, of course, WTB.com is home to the entire 2008 product line; from the eight new-for-2008 mountain bike tires (there are now more than 40 tires in the line) to the extensive selection of saddles and the comprehensive series of rims, wheels and grips. All of these components are displayed with retail price and technical illustrations.