SUN VALLEY, ID (BRAIN)—Scott USA added a new event vehicle to its fleet. The vehicle, a large truck with an attached trailer, will be used for race support at key events.
“We keep finding that the more people we reach, the more fans we convert,” said Adrian Montgomery, marketing and PR director for the U.S. bike group. “For a brand like ours that is still relatively new in the U.S. bike market, we can’t do enough outreach and educational seminars. Mobile marketing has been very effective for Scott Bicycles. This rig is going to be an enormous asset to our marketing efforts.”