BOULDER, CO (BRAIN)—Richard Fries, a top cycling journalist and ambassador to the sport, has joined the Bikes Belong team as a professional adviser to the Bikes Belong Foundation.
A resident of Lexington, MA, Fries is well-known as one of U.S. cycling’s most accomplished writers. He is a veteran race announcer and television commentator. He has published Bike Culture Magazine (formerly The Ride) since 1993. He served as the Marketing Director of Pedro’s USA before taking over as marketing director for the Audi Best Buddies Challenge rides, which raises funds to help citizens with intellectual disabilities.
Fries will help the Bikes Belong Foundation develop new support for its efforts to get children riding bikes (primarily through the Safe Routes to School program). He’ll also focus on projects that promote safe bicycling by fostering mutual respect among motorists and cyclists.
"Richard has long been one of bicycling’s best advocates," said Bikes Belong executive director Tim Blumenthal. "He is articulate, well-connected and creative. All of these skills, plus his infectious enthusiasm, will help us garner new support for the foundation’s key projects."
“A lot of people know of my passion for the sport of cycling, but I’m even more passionate about the bike as a means of transit,” said Fries, a lifelong bicycle commuter. “I’ve made a lot of contacts over the years. I cannot wait to plug them all together for Bikes Belong to benefit not just cyclists, but our entire society.”