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Sales Kits Ready for Outdoor Demo East

Published February 19, 2008

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has e-mailed exhibitor sales kits for its first annual Interbike OutDoor Demo East to companies and organizations doing business in the bicycle industry.

The e-mailed OutDoor Demo East sales kit includes detailed information about the event, site map, pricing and an exhibiting contract. The sales kit can also be downloaded from Interbike's Web site at www.interbike.com/demo.

Scheduled to run Tuesday, October 21 to Wednesday, October 22, 2008, 9 a.m. to 5 p.m. at Roger Williams Park in Providence, R.I., the Interbike Outdoor Demo East event is based on the Interbike Outdoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas and will include product testing, National Bicycle Dealers Association (NBDA) seminars and networking events. The new event is aimed at serving retailers who do not attend and/or additional staff members who are not able to participate in the Interbike International Expo and Outdoor Demo.

"Since we first discussed the possibility of producing an OutDoor Demo East event and especially after its official launch just a few weeks ago, the response from exhibitors and retailer attendees has been particularly impressive," said Andria Klinger, Interbike's sales manager. "So far, more than 30 companies have committed to exhibiting and we are looking forward to producing a first class product demo and seminar event aimed at serving east coast retailers."

Some of the manufacturers who have submitted contracts to exhibit at the event include:

Advanced Sports (Fuji, SE Racing, Kestrel)
BMC
Civia Cycles
Fox Racing Shox
Giant Bicycles
Jagwire USA
Kenda USA
Look Cycle USA
Orbea USA
Pacific Cycle (GT, Schwinn, Mongoose)
Pedro's Total Bicycle Care
Santa Cruz Bicycles
SRAM Corp.
WTB

"While at Outdoor Demo East, Kenda will showcase its tire products to the important east coast market," said Jim Wannamaker, Kenda USA's marketing director. "The OutDoor Demo format is great for test riding product and the Roger Williams Park is a fantastic place to do this. We look forward to attending the event."

Roger Williams Park is located just south of downtown Providence and was the host venue for the 2006 and 2007 National Cyclocross Championships. In addition to being a great place for cycling, Providence is a central location for Northeast and Mid Atlantic retailers and is easily accessible by most forms of transportation.

The OutDoor Demo East is not intended to replace Interbike's September trade event, but will include additional events to benefit retailers unable to attend the Las Vegas show. For example, the partnership with the NBDA will bring its popular Super Seminars to the event.

For questions about exhibiting at OutDoor Demo East, please e-mail Interbike Sales Manager, Andria Klinger at andria.klinger@nielsen.com. Retailer attendees, please stay tuned for more information.

Topics associated with this article: Tradeshows and conferences

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