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Lezyne Signs UK Distributor Upgrade Bike

Published July 5, 2008

HORSHAM, England (BRAIN))—California accessories supplier Lezyne has signed British distributor Upgrade Bikes as its exclusive distributor in the United Kingdom.

The contract firms up the two companies’ ongoing relationship, said Micki Kozuschek, Lezyne’s chief executive officer. “They’ve been great; Upgrade is a real pleasure to work with. They’re very responsive, have a lot of energy, and are excited to do what they do,” Kozuschek said.

“Lezyne has really raised the bar when it comes to design and quality of cycling accessories. Most other manufacturers just keep producing the same products with little or no innovation, but Lezyne has brought a fresh perspective to the market with a real attention to detail and an attitude demanding constant improvement,” said Tom Marchment, marketing and sales director for Upgrade Bikes.

Lezyne supplies pumps, multi-tools, hydration packs, saddle packs and tire-tube repair accessories. Headquartered in San Luis Obispo, California, Lezyne is expanding internationally and recently announced it had contracted with distributors Cycles Lambert in Canada and Addix in Korea.

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