GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Nikole Rock as its new director of design and development.
Rock will be responsible for all aspects of design, development and sourcing of the Hincapie retail apparel line.
"She has a fantastic sense of style and a passion for innovation," said Rich Hincapie, president of Hincapie Sportswear. "We will be able to capitalize on her
extensive sourcing relationships with vendors and suppliers around the world. She is sure to help us continue to manufacture the best cycling apparel in the world."
With more than 14 years of industry experience, Rock has gained a diverse level of experience bringing to market many different product categories from sportswear and
gear to technical performance apparel. Most recently, Rock was responsible for designing and developing REI's Novara branded cycling apparel collection.
"I have dreamed of an opportunity like this for years, and I'm very excited to be involved with the Hincapie brand," Rock said. "Hincapie is a fast-growing company that really embraces innovative ideas and high quality products that excite consumers. Through Hincapie, I'll have the opportunity to make a distinct impression on the market with a premium apparel line. Hincapie has built its reputation on stylish designs that look and perform better than the competition, and I will bring forward new ideas that will build on this foundation."