BETHEL, CT (BRAIN)—Cannondale Sports Group (CSG) Europe will begin distributing GT Bicycles and Sugoi performance apparel throughout Italy and France beginning this September.
This new distribution model will help to relaunch the GT Bicycles brand into these important markets and officially introduce Sugoi into France for the first time. Cannondale Sports Group is a Division of Dorel Industries.
"France and Italy are both leading performance brand oriented markets and consumer product expectations are high," said Jeff Frehner, CSG president and chief executive officer. "Historically, demand for GT has been very strong. Now as part of the Cannondale Sports Group, we will be using the Cannondale distribution center in the Netherlands to distribute our GT and Sugoi brands in new and more effective ways to these countries."
"In Italy and France the GT and Sugoi brands will be managed separately from the Cannondale brand. However, the development goals, and what we aspire to achieve are the same," said Jeff McGuane, president of CSG Europe. "We will be product driven and focused on developing a selected specialty retailer network."
Moving forward, GT and Sugoi will have four dedicated brand development representatives for these markets. Across Europe, current and new distributors will instantly see the benefits that strengthen the services provided to all distributors. This includes inside sales support, creative services, technical service support and an integrated work style with the U.S. team.