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SRAM Awards $400,000 to Two Groups

Published January 20, 2009

CHICAGO, IL (BRAIN)—The SRAM Cycling Fund will make a $400,000 contribution to the League of American Bicyclists and the Thunderhead Alliance for Biking and Walking.

The funds will be used to launch a nationwide initiative to dramatically strengthen state and local advocacy groups and help them make their communities more bicycle friendly.

Stan Day, president and chief executive officer of SRAM Corporation said that the potential of this combined effort. “National support of state and local advocacy groups is imperative to creating a bicycle friendly America," he said. “A committed partnership between the League and Thunderhead Alliance will guarantee greater coordination and effectiveness among an even broader base of local advocacy groups."

Andy Clarke, president of the League of American Bicyclists, said, “SRAM’s outstanding contribution will strengthen our ability to capture this extraordinary moment of opportunity for bicycling. We have a new President, a new Congress and a new economic reality that is encouraging people to ride. Hundreds of millions of dollars of potential federal funding for cycling is at stake, and most of that will be invested at the local level. Bicyclists must have a voice in how that money is spent”.

Jeff Miller, president of the Thunderhead Alliance, said, “We intend to fully leverage this remarkable investment by SRAM. These funds will help form new state and local organizations, spur innovation among existing organizations, and deliver successful advocacy training to implement needed bike policies across the nation.”

This is the fourth in a series of awards made by SRAM’s Cycling Fund, which was created on September 30, 2008. During the next five years, the Fund plans to award $10 million in grants to support committed national advocacy efforts that enhance cycling infrastructure, safety and access.

Information about the SRAM Cycling Fund can now be viewed at its new Web site, (click on link). The site features an overview of the program, the history, and a section dedicated to tracking the grants approved and updates.

Topics associated with this article: Advocacy/Non-profits

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