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Orbea Adds Specials, Incentives To Website

Published April 1, 2009

LITTLE ROCK, AR (BRAIN)—Orbea USA has introduced a Specials and Incentives module to its website, www.orbea-usa.com (click on link), as it continues to explore innovative ways to deal with new old stock (NOS) merchandise.

The module will feature NOS inventory with reduced retail pricing for consumers to view. Using a simple discount structure and user interface. Items must be outside of the current catalog by six months to be available for the “Specials and Incentives” module, so as to never compete with current inventory on the dealer’s floor.

“All sales are handled only through authorized Orbea USA retailers and receive the same dealer margin as current range product,” said Ronnie Points, Orbea USA’s national sales manager. “Additionally, this program helps convert online shoppers back to the brick and mortar, authorized Orbea dealerships."

Colors and sizes are extremely limited, and many items have stock levels of only 1 or 2. However, the deals are good. A customer can find the company’s remaining 2005 Orca framesets that originally sold for $2400, now retailing for $1200. Any frameset purchased can be assembled using Orbea’s “Made to Order” process, making it a complete bicycle.

“Our goal was to create an innovative online tool for Orbea USA dealers to sell old stock at reduced retail pricing,” said Tony Karklins, Orbea’s managing director. “NOS inventory is a challenge for all bicycle companies, as our industry thrives on new product introductions each fall. As a result, last year’s inventory becomes a challenge for sales."

The discount schedule for old stock runs:

-20 percent off original advertised retail on all remaining 2008 product

-30 percent off original advertised retail on all remaining 2007 product

-40 percent off original advertised retail on all remaining 2006 product

-50 percent off original advertised retail on all remaining 2005 and older product

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