VANCOUVER, British Columbia (BRAIN)—Axiom Performance Gear has launched a new Web site.
"Many sites are very product-centered, and miss the fact that not all riders know what they are looking for. We really tried to remedy this by creating a more consumer-centric site," said Andrew Belson, Axiom's product manager. "Clever navigation for clever products is the mantra for the new Web site. A clean, simple look and feel is combined with a host of tools to help consumers find the right products for their needs. We have well-thought out features like a style selector for new and novice riders, the Solve a Problem section to help consumers find answers to problems they may have, and product matrices for easy product navigation."
To go along with its new Web site, Axiom is also launching a blog that will start gaining content right away. Providing news, stories, commuting tips, early product peeks and more, the blog will be a fitting addition to a site that provides a rich and informative environment for users.
Check out all of the new features, functions and tools at www.axiomgear.com (click on link).